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National Advertising Division Refers TWiiSH to the Federal Trade Commission for Review

New York, NY – May 30, 2024 – BBB National Programs’ National Advertising Division has referred TWiish advertising claims and influencer practices for their “Peachy Clean” and “Zit Ain’t Cute” products to the Federal Trade Commission (FTC) after the company failed to provide a substantive response to the National Advertising Division’s (NAD) inquiry.

Twiish is a skincare company targeting teenagers. The following are representative of the claims that served as the basis for this inquiry.

Express Claims

  • “The secret to clear, bump-free skin is TWiiSH”
  • Peachy Clean and Zit Ain’t Cute use “powerhouse ingredients such as salicylic acid and colloidal silver” that “effectively tackle pimples without stripping or drying out your skin”
  • “TWiiSH formulas meet an extra level of scientific validity making them friendly for adolescent skin types when analyzed for overarching pediatric dermatology criteria”

Implied Claim

  • TWiiSH has been tested on/is safe for adolescent skin.

Influencer Practices

  • Influencers promote TWiiSH products without including sufficient or any disclosure of their material connection with the company.

Despite repeated outreach attempts, TWiiSH did not submit a substantive response to NAD’s inquiry or participate in the self-regulatory process. Per NAD/NARB Procedures, NAD has referred this matter to the FTC and appropriate platforms for review and possible enforcement action.

All BBB National Programs case decision summaries can be found in the case decision library. For the full text of NAD, NARB, and CARU decisions, subscribe to the online archive. Per NAD/NARB Procedures, this release may not be used for promotional purposes.

This press release shall not be used for advertising or promotional purposes. 

About BBB National Programs: BBB National Programs, a non-profit organization, is the home of U.S. independent industry self-regulation, currently operating more than a dozen globally recognized programs that have been helping enhance consumer trust in business for more than 50 years. These programs provide third-party accountability and dispute resolution services that address existing and emerging industry issues, create a fairer playing field for businesses, and a better experience for consumers. BBB National Programs continues to evolve its work and grow its impact by providing business guidance and fostering best practices in arenas such as advertising, child-and-teen-directed marketing, data privacy, dispute resolution, automobile warranty, technology, and emerging areas. To learn more, visit bbbprograms.org.

About the National Advertising Division: BBB National Programs’ National Advertising Division provides independent self-regulation and dispute resolution services, guiding the truthfulness of advertising across the U.S. The National Advertising Division reviews national advertising in all media and its decisions set consistent standards for advertising truth and accuracy, delivering meaningful protection to consumers and leveling the playing field for business.  

See Campaign: https://bbbnp.org

Contact Information:

Name: Jennie Rosenberg
Email: [email protected]
Job Title: Media Relations

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