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Water Purifier Market 2020 SARS-CoV-2, Covid-19 Analysis| SWOT Analysis, Size, Share, Growth, Segments and Regions with Competitive Landscape By 2025

Jul 15, 2020 3:00 PM ET
iCrowd Newswire – Jul 15, 2020

Water Purifiers: Making Water Safe For Drinking Since Ages!

Global Water Purifier Market is expected to grow at a CAGR of 9.55% in terms of value – Forecast till 2025

How Significant is Water Purification?

Water purification is the elimination of impurities from raw water to create drinking water that is uncontaminated enough for human use or for industrial applications. Substances that are filtered during the process include parasites (such as Cryptosporidium or Giardia), algae, minerals (including toxic metals like copper, lead, etc.), fungi, viruses, man-made chemical pollutants, and bacteria. Many contaminants can be perilous—but depending on the benchmarks, others are removed to enhance the water’s taste, appearance, and smell. A tiny amount of disinfectant is typically deliberately left in the water at the end of the treatment method to curtail the risk of re-contamination in the distribution network. Several cost considerations and environmental factors impact the blueprint and location of water purification plants. Treating groundwater involves lesser cost but aquifers generally have restricted output and is likely to take thousands of years to recharge.

Water sources on the surface should be carefully analyzed for tracing the presence of unusual levels or types of disease triggering contaminants. Besides, the treatment plant itself needs to be kept secure from terrorism and vandalism. Just by looking at water, it is not possible to assess if it is safe for drinking. To ensure safe water consumption, people go for simple techniques like boiling the water or using household charcoal filter. But these are not foolproof procedures for treating water. Even natural spring water was used to be considered harmless for all practical purposes during the 1800s. But now the level of prevailing pollution has made the situation worse, which requires the water to be tested before deciding on the kind of treatment to be applied. The rising health awareness among people has thus paved the way for the inclusion of water purifiers in our day to day lives.

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The Role of Water Purifier in Cleansing Water

Clean, safe, and pure drinking water isn’t available easily nowadays. Expanding population, environmental degradation and industrial development are all responsible for the degrading purity levels of water. Given this situation, it has become even more crucial for us to be alert of the purification procedures and the accessible water purifiers in the market to make sure that the drinking water is free of harmful impurities. A large number of minerals are naturally found in water and are necessary for the overall development of the human system however consuming an excessive amount of it can trigger a number of ailments. An efficient water purifier eliminates the excessive salts, suspended microbes and particles, and retains the essential minerals and vitamins. These days, with so many players holding substantial water purifier market share, it has become difficult to identify which purifier is excellent, which isn’t effective at all, and which meets the bare minimum necessities. Both water purifiers and water filters function on the same mechanical standard. In general, every purifier first sucks up raw water which is adulterated, filters out contaminations ranging from microorganisms to sediments, and then gives out clean water. However, there is one major difference between the two. A purifier can get rid of bacteria and viruses that filters cannot remove. Several purifiers integrate chemicals and others incorporate an electro-static charge to capture or kill viruses.

Impact of COVID-19 on the Global Water Purifier Market

Global Water Purifier Market has been negatively impacted in recent months owing to the lockdowns imposed in several countries worldwide. These lockdowns have temporarily halted the manufacturing of water purifiers since the pandemic outbreak in December 2019. The manufacturing companies are facing challenges owing to decreased product demand and interruptions in component supply. Also, several countries witnessed curfew-like situations where businesses (except essential services) were not allowed to operate, which has negatively impacted the demand for water purifiers. The water purifier is a purification system used to remove suspended solids, chemicals, unwanted materials, and gases to make water fit for a specific purpose. The water purifier market is mainly driven by various factors, such as growing awareness about water-borne diseases and technological advancements in water purifiers. High equipment and maintenance costs may restrain the growth of the water purifier market.

The market is driven by various factors such as rising awareness about the ill effects of contaminated surface water, which has resulted in a significant shift in consumer preference toward technology-based water purifiers globally. Market penetration in developed countries, including the US, Canada, and Italy is relatively higher. In contrast, vast semi-urban and rural areas in developing countries such as China and India remain untapped. Hence, home water filtration units are seen as a necessity, especially in metros and urban areas due to rising microbial and chemical contamination in the surface water sources. The global water purifier market is led by Asia-Pacific in terms of revenue, followed by Europe and North America. The pandemic outbreak has hampered the demand for water purifiers significantly in the last few months. However, the demand for water purifiers is anticipated to recover in the coming months as several governments prepare to lift the lockdowns in a phased manner.

Market Segmentation

  • By Product – RO Water Purifier, UV Water Purifier, and Activated Carbon Filters
  • By Devices ­– Wall Mounted, Countertop, Tabletop, Faucet-mounted, and Under-the-sink (UTS)
  • By End-User – Residential and Commercial

Key Competitors

The key players of the global water purifier market are 3M (US), BWT AG (Austria), Pentair Plc. (UK), Hindustan Unilever Limited (HUL) (UK), COWAY CO., LTD (South Korea), Culligan (US), EcoWater Systems LLC (US), Mitsubishi Chemical Corporation (Japan), Brita LP (US), Toray Industries, Inc. (Japan). Koninklijke Philips N.V. (the Netherlands), Enmetec GmbH (Germany), Panasonic Corporation (Japan), Carrier Midea India (India), A. O. Smith India Water Products Pvt. Ltd. (US), Eureka Forbes (India), KENT RO Systems Ltd. (India), Livpure Pvt. Ltd. (India), Shenzhen Angel Drinking Water Equipment Co., Ltd. (China), and Ningbo Lamo Drinking Water Equipment Co., Ltd. (China).

Key Questions Addressed by the Report

  • What was the historic market size (2016) (USD Million)?
  • Which segmentation (Product/Devices/End-User) is driving market?
  • What will be the growth rate by 2025?
  • How are the key players in this market?
  • What are the strategies adopted by key players?


Gone are the days of natural spring water being used as drinking water. In today’s scenario, the increasing amount of environmental pollution has surged the contamination level in water. Therefore, water purifiers have become a necessity and an integral part of every household. Adding to it, the industrial progressions coupled with urbanization is playing major roles in polluting the water. Keeping sync with these developments, the awareness about preserving health has made the citizens across the world include water purifiers in their daily lives. The water purifier market is witnessing burgeoning growth as the healthcare sector is increasingly attaining new heights. Many people opt for boiling the drinking water but it is not considered as a foolproof method for getting rid of harmful viruses and bacteria. However, certain bacteria are good for the human system and the water purifier knows exactly which impurities to remove and which ones to retain.

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Table of Content

1 Executive Summary

2 Market Introduction
2.1 Definition
2.2 Scope of the Study
2.3 Market Structure
2.4 List of Assumptions

3 Research Methodology
3.1 Research Process
3.2 Primary Research
3.3 Secondary Research
3.4 Market Size Estimation
3.5 Forecast Model

4 Market Dynamics
4.1 Introduction
4.2 Drivers
4.2.1 Rising Awareness of Water-borne Diseases
4.2.2 Technological Advancement in Water Purifiers
4.2.3 Drivers Impact Analysis
4.3 Restraints
4.3.1 High Costs of Equipment and Maintenance
4.3.2 Restraints Impact Analysis
4.4 Opportunity
4.4.1 Increase in Per Capita Disposable Income of Asia Pacific Countries

5 Market Factor Analysis
5.1 Porter’s Five Forces Analysis
5.1.1 Threat of New Entrants
5.1.2 Bargaining Power of Suppliers
5.1.3 Bargaining Power of Buyers
5.1.4 Threat of Substitutes
5.1.5 Rivalry
5.2 Supply Chain Analysis
5.2.1 Raw Material Supply
5.2.2 Product Manufacturing
5.2.3 Distribution
5.2.4 Operation & Maintenance
5.3 Import Analysis of Water Purifiers
5.4 Export Analysis of Water Purifiers


List of Tables

Table 1 Market Synopsis
Table 2 List of Assumptions
Table 3 Gdp Per Capita in Developing Nations (Usd)
Table 4 North America: Import Analysis of Water Purifiers, 2013-2017 (Usd Thousand)
Table 5 Europe: Import Analysis of Water Purifiers, 2013-2017 (Usd Thousand)
Table 6 Asia Pacific: Import Analysis of Water Purifiers, 2013-2017 (Usd Thousand)
Table 7 Rest of the World (Row): Import Analysis of Water Purifiers, 2013-2017 (Usd Thousand)
Table 8 North America: Export Analysis of Water Purifiers, 2013-2017 (Usd Thousand)


List of Figures

Figure 1 Global Water Purifier Market: Market Structure
Figure 2 Research Process of Mrfr
Figure 3 Top Down & Bottom Up Approach
Figure 4 Drivers, Restraints, and Opportunity of Global Water Purifier Market
Figure 5 Drivers Impact Analysis
Figure 6 Restraints Impact Analysis
Figure 7 Porter’s Five Forces Analysis of Global Water Purifier Market
Figure 8 Supply Chain Analysis: Water Purifier Market
Figure 9 Global Water Purifier Market Share, by Product, 2017 (%)


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