New York and Miami – March 18th, 2021 – Marketing communications leader iCrowdNewswire has named Senior Vice President and Chief Revenue Officer Robert Tramondo to lead deployment of PropTech marketing communications innovator Wire.RealEstate powered by Google.
“The combined reach of a tier-one press release distribution SaaS platform with Google Artificial Intelligence targeting, multicultural and global reach with automated translations, and access to over 4 billion voice devices is a very powerful combination” commented Robert Tramondo. Mr. Tramondo added “In addition in Q2 we will launch the first ever influencer platform real estate application with a database of over 500,000 influencers available to produce and promote real estate content”.
Launched in 2015 by a group of seasoned press release distribution industry executives iCrowdNewswire powered by Google has implemented and deployed more new technology innovations than any other newswire in industry. “Our business plan was always to innovate far and beyond what other wires have deployed since the industry started in the 1960’s” commented Hector Botero, iCrowdNewswire President. “In addition, the use of influencers is projected to become a $10 billion industry and the newest technology in advertising by 2022. Wire.RealEstate will pioneer and lead PropTech marketing technology deploying this new high efficiency high ROI influencer marketing technology for real estate” added Hector Botero.
Wire.RealEstate leverages the industry reach of Zillow, Trulia, Redfin and Realtor as well as mainstream media leaders Yahoo Finance, Marketwatch, Bloomberg, The New York Times and Wall Street Journal to precisely reach audiences by geographic and demographic targets, and in addition delivers broad reach posting on over 100 media news sites, publishing on RSS feeds, indexing on Google and Apple News, plus broadcasting on Google Assistant, Amazon Alexa, Microsoft Cortana and Apple Siri voice devices. Detailed publishing reports with detailed analytics are provided after every distribution.
Wire.RealEstate offers three all inclusive packages that are comprised of digital and social media advertising, advertising creative design, posting on media web sites, translations into 8 languages. Voice devises and more and can be launched in less than 24 hours by simply submitting a press release, announcement, or listing. Packages start at $350 flat fee all inclusive and include guaranteed number of views based on target audience details.
About Robert Tramondo
Robert Tramondo, a seasoned sales professional with extensive publishing and real estate experience joined iCrowdNewswire powered by Google as Senior Vice President and Chief Revenue Officer overseeing a team of sales executives, social and digital marketing professionals and support staff exceeding 100 members and growing to 200 members by the end of 2021. After three decades in Publishing including as the Vice President Associate Publisher at American Express Publishing / Travel + Leisure Magazine, and Advertising Director at Playboy Magazine, Robert joins iCrowdNewswire at a moment when it is the fastest growing press release newswire in the industry having achieved over 100% year-over-year growth in 2020 and 225% CAGR during 2017 – 2220.
Influencer Marketing Hub’s 2020 Benchmark Report highlights:
- Influencer Marketing Industry is set to grow to approximately $9.7B in 2020.
- More than 380 new influencer marketing- focused agencies and platforms established in 2019.
- Average earned media value per $1 spent has increased to $5.78.
- 300% more micro-influencers utilized by large firms than in 2016.
- The majority (55%) admit to having a standalone budget for content marketing.
- Nearly 4/5 of our respondents intend to dedicate a budget to influencer marketing in 2020.
- 91% of our survey respondents believe influencer marketing to be an effective form of marketing.
- 65% of our respondents measure the ROI from their influencer campaigns.
- The most common measure of influencer marketing success is now conversions/sales.
- 80% of firms take their influencer marketing spending from their marketing budget.
- 87% of respondents use Instagram for influencer marketing.
- Finding influencers is the greatest challenge for those who run campaigns in-house.
About iCrowdNewswire powered by Google
Launched in 2015 iCrowdNewswire powered by Google has implemented more press release distribution innovations than any other newswire in the industry from paid social and digital media advertising to audio marketing and 7 translations per release – no other wire provides geographic targeting down to a zip or postal codes worldwide; demographic targeting by age group, industry and interest; 7 translations with every release for unmatched multicultural and global reach; audio distribution with Amazon Alexa, Google Assistant, Microsoft Cortana and Apple Sire; Google and Apples mews and more.