According to the latest reports, there are an estimated 1.3 million e-commerce websites in the United States in 2020. So, you can imagine how hard it would be to rise above the competition.
The goal of every E-Commerce website is to be on top of every google SERP to keep boosting sales come what may. To achieve these targets, you will need to use advertising methods such as SEO, Content Marketing, Affiliate Marketing, and Social Media Marketing. All these are efficient practices, no doubt, but we tend to forget about the most effective marketing method: transactional email providers.
What is a transactional email?
E-commerce websites have a default transactional email system.
Transactional emails are a means to communicate with customers. A transactional email system sends automatic bulk emails. For instance, when customers buy a product on a website, they receive an automated invoice in their email.
A transactional email provider offers this type of automated email service. Automatic emails are time savers for humans as they don’t have to prepare individual invoices for every order they receive. They are a handy marketing tool if used correctly, especially for e-commerce websites.
Now that we know what transactional emails are and how they are used, we can dive into some very practical ways to use them in your marketing strategies.
Some examples of the most common transactional emails are:
Account Creation Email:
For a customer to purchase on an e-commerce website, they need to sign up on that website. Then the person receives a confirmation email. Most commonly, this email contains all the details that the person entered on the website like username, billing and shipping address, default payment method, and sometimes the password also.
Order Confirmation Email:
When purchasing on an e-commerce website, an email is auto-generated to the customers containing all the details of the purchase done, such as order date, the customer’s name and address, the product purchase, and the payment method selected.
Each e-commerce business is set up using different content management systems and employs a transactional email provider. You can set up transactional emails so that they boost your e-commerce sales.
Once we get a customer on our e-commerce website, we all want this person to become a long-term customer. When we go to a store, we love that the shopkeeper cares about us and makes us feel special. Similarly, on the e-commerce website, we can make the customers feel special, with the appropriate use of transactional email.
Transactional emails are the most read emails because nobody wants to miss any status updates about their orders. If we use this to our advantage, we can convert this into a great marketing tool.
When we order a product from an e-commerce site and then don’t order anything for a while, we all get emails with a list of products that we may like. The mail urges us to buy these products. This is an example of a transactional email used for marketing purposes.
Branding & Information
This type of transactional email will completely personalize your emails. They will use your logo, color scheme, design your template, and be consistent. They will edit your transactional email by making it readable and attractive so that the customer is tempted to purchase from your site. Finally, they will include all the details that the customer needs to know about the product and your site.
Some transactional email providers enable you to send emails to customers who have logged out of your site after adding items to their cart. Reminders are sent to the customers about purchasing the specific product with the cart abandonment feature’s help.
Cross-selling means selling different brands to the same target audience. The best example of cross-selling is Mcdonald’s and Pepsi. Now, this is a great way to sell brands other than the ones ordered. The best ways to encourage cross-selling is offers, discounts, referrals, and reminders. Since these directly land in your inbox and it feels like they have been catered personally for you, they have more than a 20% conversion rate, much more than your average conversion rate.
If you choose which transactional email provider to use wisely, you can get an additional and powerful marketing tool. With few configurations to the transactional emails that you are already sending, you can boost your E-commerce sales.
Now that you know about the best strategies to implement transactional emails, you can add these types of emails to your websites. Remember, choosing the right transactional email provider will help you better reach your customers, which means better conversions.