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Tony Jeton Selimi’s New Book, The Unfakeable Code®, Paves The Way for Authentic Leading, Living and Loving.


Meticulously researched and written by Tony Jeton Selimi, The Unfakeable Code® : Take Back Control, Lead Authentically and Live Freely on Your Terms’ explores the destructive business, leadership, financial, relationship, psychological, and spiritual impact of living an inauthentic life – a problem that has become an ironic epidemic in a world that is more interconnected and informative than ever before. Empowering readers to come back into authentic living, leading, and loving, where old wounds can be healed and masks can be unveiled. A must-read book makes a compelling and scientific case for being more authentic at home, socially, and at work. It assists in harmonizing body-mind-heart intelligence to deal with any form of anxiety, conflict, stress and wilfully create an inspired destiny. It’s also been a hit among critics, too, with one recently writing, “The worldview developed here transcends science, dogma, and belief, giving readers a new way to reconnect with their true authentic self and Divine within.”

Brian Tracy – Author – The Power of Self Confidence quotes: “This is an inspiring, enjoyable, fast-moving book that shows you how to unlock your full power for unlimited success.”

Grace Masso gave the following five-star literary review for Readers’ Favorite: “The Unfakeable Code: Take Back Control, Lead Authentically and Live Freely on Your Terms by Tony Jeton Selimi instructs, motivates, inspires, and provides the tools readers need to transform their lives — and the word “transform” should be read in its strictest sense. In a world where people easily get used to “wearing masks,” it is as easy to lose the sense of self, get disillusioned about who one really is, and be stuck in a life that doesn’t befit one’s deepest desires and dreams. The author writes about the strength of being authentic and explores the different ways in which the masks we wear trump our desire for growth and success. He proposes an actionable guide to usher readers on the path toward personal growth, freedom, and success.”

About Tony Jeton Selimi

Born in 1969 in Gostivar, Republic of Northern Macedonia, Tony J. Selimi went from living homeless and disadvantaged to an internationally recognized TEDx speaker, award-winning author of several books, transformational life coach, business consultant, and cognition expert specializing in human behavior and leadership excellence. He co-created the ‘Living My Illusion – The Truth Hurts’ documentary and pioneered several trademarked methodologies in human development to help other people reach their aspirations and dreams.


Entrepreneurs, CEOs, global leaders, Hollywood A-list celebrities, and people from all professions consult with him to get unstuck, clarify their vision, increase their confidence, energy and create a step by step plan that helps them unleash their magnificence, excel in all critical areas of life, and live fulfilled, authentically freely on their terms. Organizations seek Tony’s expertise to dissolve behavioral issues and boost productivity, performance, and profits and improve strategy, morale, and overall employee well-being. He is the winner of London SME’s Most Visionary Entrepreneur of 2020 and has been featured on SKY, ABC, NBC, CBS, and FOX reaching over 100 million people.

United States: So Magnificent, Yet So Powerless and Out of Control

You are encouraged and taught to see reality as you are, but the problem with this is that you create a distorted view of actuality. Your true essence ends up hidden behind ‘masks’ made by transient personas that have hijacked your authentic, genuine, and unfakeable being. The truth is, the ‘masks’ you wear have this nasty habit of changing without your permission, making it difficult to know yourself honestly. Furthermore, trying to tame your dark side will make things worse, and eventually, it can lead you to feeling powerless and out of control of the direction you want your life to be going. Do you ever wonder why?

Step forward a fresh new way to dissolving mental, emotional, and physical blockages, and becoming unafraid to dive deeper into life’s true nature and use it as a platform to unveil the true depths of our unfakeable being, its knowledge, and infinite potential to achieve even our most ambitious goals in life and become the best, most authentic version of ourselves.

“A life manual that gives you valuable insights into the science of changing your mindset that will transform your existence.” Marie Diamond, a star from The Secret

Step forward a fresh new way to:

  • Handle judgments and rejections easily.
  • Manage your negative self-talk.
  • Stop being a people pleaser.
  • Use your emotions intelligently.
  • Infuse your life with freedom.

The Unfakeable Code® is much more than a simple self-help guide. Within the Book, Tony Jeton Selimi explains how perception is merely the tip of the iceberg in how we experience life and its nature. The author guides readers through a five-step method (many of the principles which Tony has used himself and with others) to dissolve the detrimental beliefs, stagnant body energies, skewed perceptions, and habits gathered through our experiences. You gain passive knowledge while simultaneously are bestowed with the wisdom of life’s true secrets and “how they operate [both] within us and [within] our environment” – a process that regularly occurs for each one of us but mostly goes unseen due to the distraction, obstructions, and noise dominating our lives.

In this way, ‘The Unfakeable Code®’ is an exploration of the intricate network that ties our authentic self together within our environments, and how recognizing the delicate connections between these aspects can help anyone – no matter their past experiences – to grow, lead authentically and flourish in every vital area of life.

Who can benefit from reading, using, and completing The Unfakeable Code’®s five-step method?

Anyone can benefit from this stress-reducing, conflict resolving, leadership activating, life fulfilling, and heart-opening method and use it as the most crucial life-changing tool. It is ideal for:

  • CEOs, leaders, politicians, business owners, entrepreneurs, start-up owners.
  • HR, communication, sales, marketing, and customer relations departments.
  • Scientists, psychologists, psychiatrists, social workers, doctors, nurses, the NHS, and other health and well-being professionals and institutions.
  • Life, business, leadership, executive and corporate coaches, financial specialists, mentors, healers, complementary therapists, personal trainers, consultants, and even international United Nations delegates and peace Ambassadors.
  • Parents, professors, teachers, children and students, educational institutions, police officers, prison workers, etc.
  • Film producers, directors, actors, musicians, and artists.
  • Anyone curious to learn more about living and loving authentically and seeking to emerge as an authentic individual and confident leader in their field.

Author Video:

The Unfakeable Code® is available from:

Amazon:https://www.amazon.com/Unfakeable-Code-Control-Authentically-Freely/dp/3991073854, https://www.amazon.com/Unfakeable-Code-Control-Authentically-Freely/dp/B092WR9HNH/
Barnes & Noble: https://www.barnesandnoble.com/w/the-unfakeable-code-tony-jeton-selimi/1138913884?ean=9783991073864
KOBO: https://www.kobo.com/gb/en/ebook/the-unfakeable-code
Google Books: https://play.google.com/store/books/details/Tony_Jeton_Selimi_The_Unfakeable_Code?id=vY0lEAAAQBAJ
Apple Books: https://books.apple.com/gb/book/the-unfakeable-code/id1562620388
Good Reads Review; https://www.goodreads.com/user/show/33846954-tony-selimi
Book’s Official Video: https://youtu.be/aYgajtmr-U0

To learn more about Tony Jeton Selimi

Author’s official website: https://tonyselimi.com, where you can connect with the author directly or through their social media pages.

If you are a journalist, TV/Radio/Podcast presenter, or Magazine Editor, you can request review copies of The Unfakeable Code by sending an e-mail to b.bendra@novum-publishing.co.uk or the office at office@novum-publishing.co.uk. And by phone, please call the office number: 0203 766 0850. To request review copies by post, please write to Bianca Bendra, novum publishing, Alpha House, 100 Borough High Street, London SE1 1LB

For author interviews, private consults, speaking engagements, book signing tours, and other bookings, please contact;
Alma Stasel, TJS Cognition Ltd,
Media Relations,
E-mail: info@tonyselimi.com,
Telephone: +442078285005

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