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Reserve your seat at the new closing table with The Real Link, an expert-led proptech solution that delivers full transparency and efficiency gains to commercial real estate transactions

NEW YORK, October 12, 2021 – The Real Link Platform, LLC, a new Proptech venture today launched a new online platform that modernizes commercial real estate transaction workflows by allowing brokers, owners and all other parties to take a seat at the new closing table where communication, deal status and overall transparency far exceeds today’s standards.

The Real Link provides an innovative and connected SaaS platform for individual brokers, major brokerage houses, private owners and large corporate entities to help them achieve real efficiency gains through communications transparency and secure digital document exchange that removes many of the common roadblocks and delays to deal closure. Founded by a pair of expert commercial real estate brokers starting in early 2020, The Real Link addresses industry-specific needs such as:

  • Secure document management, from PSA to transfer docs to final contract
  • Deal timeline and role-based workflows and alerts
  • External party access with specific permissions for due-diligence
  • Communication exchange and status visibility to all parties to the deal
  • Virtual closing capable with eSign through SignNow


Despite real estate being by far the largest asset class in the world, the Commercial Real Estate sector is behind the curve in adopting to new technology, particularly when it comes to the purchase and sales transaction process. The lack of transparency, bottlenecks in the transaction timeline, ineffective ways of transferring documents and communicating with deal parties are reverberating issues not yet solved.  With more people working remotely, transparency and deal oversite has become increasingly difficult and has forced commercial real estate to begin fully embracing technology.

“We as brokers have been challenged by minimal innovation within Commercial Real Estate in terms of platform-level tools to aid and manage the sales process, and this is within a wildly complex industry laden with levels of documentation,” said Lara Casano, co-Founder of The Real Link.  “Today we are so happy to present CRE colleagues a real win—TheRealLink.com, that promises to simplify and digitize the whole equation, giving even a lead broker crystal clear view into the work of their entire team of agents.”

In addition to being a platform for transparent communication and document exchange, The Real Link utilizes a dashboard-style interface with a deal-specific timeline to identify the necessary due-diligence and accountability for all parties all the way to close, especially important for 1031 exchanges.  The Real Link is not a “traditional” sales tool as it was designed and developed to vastly improve time-to-close, to help all parties in a real estate deal know where items stand and whose hands various tasks are in, to ensure no communication is missed and in-turn leading to a more efficient transaction process from contract signing to closing.


About The Real Link Platform, LLC

Launched in 2021, The Real Link is a women-owned real estate focused technology solutions provider founded by sisters with Wall Street experience who turned Commercial Real Estate investment property brokers.  They teamed up to form Raem Capital with a focus on helping institutional investors and family offices with multi-million-dollar property purchases and 1031 exchanges.  The mission of The Real Link is to build the first truly centralized platform for commercial property purchase and sale transactions where parties can connect, access deal material and facilitate a seamless and smooth transactions. Welcome to the new closing table.

To reserve your seat, visit the URL:  https://www.TheRealLink.com/


Press Contact:

Kevin Allen

CMO, The Real Link



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