Flow management industry experienced a steady growth in the past few years. With more review management solutions, sentiment analysis monitoring services and ORM agencies than ever before things are looking up.
However, same can’t be said for the online reputation management industry. Search algorithms are becoming more complicated, social media platforms are tightening their security, and laws for online companies continue to be entrenched, not to mention the rampant exposure of personal data to public entities despite serious efforts to curb it.
1. Social Media is on the rise:
Reports show that most consumers prefer social media accounts of a company to communicate with them directly. Inability to this access increases their frustration and results in negative reviews and ratings.
Hence, it is crucial to develop and actively manage social media profiles to maintain a transparent reputation across all platforms.
This not only guarantees higher search engine ranking but also helps potential clients and customers to gather requisite information and reach out to you.
2. Large Internet companies will continue to be favored:
The Section 230 of the Communications Decency Act in 1996 was enacted for this specific purpose to keep major internet companies protected from liability of third-party content and defamation cases.
3. Lower professional online reputation management costs for smaller companies & individuals:
Despite legal relief for protecting reputation still being out of reach for small companies and individuals, online reputation industry and management tools have become easily accessible and cost-effective. This is primarily possible because more reputation management companies springing up every day and better, cheaper strategic tools available on the internet for online reputation management.
4. Proactively manage your online reputation through social media:
Trust 2020 to be the year when your online reputation trumps any other source of information available about you.
Whether it’s your customers looking to engage with your brand, your hiring manager wanting to learn more about you or even your date looking you up online managing a proactive social media presence becomes of utmost importance. That is, if you want to create a winning online reputation that woos whoever comes across it.