Market Research

Playout Solutions Industry 2020: Current Market Scenario with COVID-19 Impact Analysis by BroadStream Solutions, Harmonic, Belden, Imagine Communications, Pebble Beach Systems

May 29, 2020 3:49 AM ET
iCrowd Newswire – May 29, 2020

Latest market study on “Global Playout Solutions Market to 2027 – Analysis and Forecasts by Component (Hardware, Software, Service); Application (Sports, News, Entertainment, Lifestyle and Fashion, Others), and Geography”. There are some structural changes in the media and broadcast industry that involve increasing customer behavior and technical advances. As a part of the television industry’s evolution, broadcasters are opting innovative technologies to respond rapidly to commercial opportunities. Industries demand innovative technologies for higher quality display and flexible content management based on metadata.

Playout solutions are implemented in broadcasting for the advanced transmission of TV channels or radio content. The playout solution market is witnessing a lucrative growth owing to the increasing demand for personalized broadcast services across the world. Additionally, rising demand for cloud based playout solutions is also driving the market at the global level.

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The sports broadcasting industry is undergoing revolutionary innovations with technological developments to provide a better experience for users. Emerging technology and innovative workflows are transforming live sports production. The transition is mainly being driven by standalone streaming services, linear over-the-top (OTT) providers, and companies like Amazon, Facebook, and Twitter, bidding for streaming rights. In the US, increasing shift towards digital video platforms along with increasing bidding from Amazon and Facebook for sports streaming rights is changing the sports landscape in the country.

Recently, Amazon obtained broadcasting rights of European Soccer Champions League matches in Germany, strengthening its sports content portfolio. Such demand from users for the personalized sports broadcast services will attribute to the growth of playout solutions market. The demand for enriched video experiences is expected to pave the way for broadcasters across the world, especially in Asia. The broadband proliferation is increasing across the Asia-Pacific owing to the on-demand consumer viewing. Moreover, subscription-based over-the-top (OTT) platforms such as Netflix are gaining traction in Asia. Moreover, the number of OTT providers is increasing, battling for streaming rights of various sports, including cricket, hockey, and others. All these factors are influencing the market growth for global playout solutions.

The market for global playout solutions is concentrated with some very well-established players. Some of the players present in global playout solutions market are Amagi, Evertz Microsystems, BroadStream Solutions, Harmonic Inc., Belden Inc., Imagine Communications, Pebble Beach Systems, Pixel Power, PlayBox Technology, Florical Systems and amongst the others.

Strategic Insights

Mergers and acquisition and research and development are commonly adopted by companies to expand their footprint worldwide, which is further impacting the size of the market. The players present in the playout solutions market such as Amagi, Evertz Microsystems, BroadStream Solutions, Harmonic Inc., Pixel Power, and Play Box have been implementing the mergers and acquisition and research and development strategies to enlarge the customer base and to gain significant market share across the world, which also permits the players to maintain their brand name globally.

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