- Instagram was initially called Codename, however, it was changed before it was launched. The name «Instagram» was the result of «instant camera» + «telegram». Instagram’s headquarters is in Menlo Park, California. Instagram was officially launched as an iPhone app.
- Within a month of its launching, it gained 1 million users. As of 2019, there are 1 billion active Instagram users monthly.
Instagram is worth approximately $100 billion. The very first photo posted on Instagram was a picture of a dog by Instagram co-founder, @kevin. - A study revealed that 8 percent of all Instagram accounts today are fake. Twenty-five million businesses are on Instagram. National Geographic is the most engaged brand on Instagram with over 112 million followers. In 2012, Instagram was purchased by Facebook for $1 billion.
- The platform only has 30 million users at the time of the purchase.
- Thirty-three percent of the most-viewed Instagram Stories are from businesses. As of 2019, Instagram is the topmost-followed Instagram accounts with 305 million followers.
- The Instagram photo with the most likes is an egg on a white background.
- Thirty-seven percent of all US adults have and use Instagram. In just 24 hours, 5 million videos were uploaded. Today, Instagram Stories is one of the most popular features of Instagram and can run up to 60 seconds.
- For the photos which include an Instagram filter, the most popular filter is Clarendon, followed by Juno, Lark, Ludwig, and Gingham.
- This 2019, the most-used hashtag on Instagram is #love.
- The current head of Instagram is Adam Mosseri. He has been with Facebook, Instagram’s parent company, for over 10 years and oversees Instagram’s products, engineering, and operations.
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