Market Research

Mobile Marketing Market May See a Big Move | SAP, IBM, Salesforce.Com

Jun 15, 2020 4:31 AM ET

iCrowd Newswire – Jun 15, 2020

Global Mobile Marketing Market Report from AMA Researchhighlights deep analysis on market characteristics, sizing, estimates and growth by segmentation, regional breakdowns& country along with competitive landscape, players market shares, and strategies that are key in the market. The exploration provides a 360° view and insights, highlighting major outcomes of the industry. These insights help the business decision-makers to formulate better business plans and make informed decisions to improved profitability. In addition, the study helps venture or private players in understanding the companies in more detail to make better informed decisions.

Major Players in This Report Include,

SAP SE (Germany), IBM Corporation (United States), Salesforce.Com, Inc. (United States), AT&T Inc. (United States), Twitter Inc. (United States), Oracle Corporation (United States), Adobe Systems, Inc. (United States), SAS Institute, Inc. (United States), OpenMarket (United States) and Vibes Media, LLC (United States)

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Mobile marketing is a multi-channel, digital marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device with an aim to focus on reaching a target audience, via websites, email, SMS and MMS, social media, and apps. SMS and MMS are very powerful channels for mobile marketing. Mobile terminals are becoming more and more important for internet searches. Almost 50 percent of consumers in the United States make direct purchases after receiving an SMS-branded text. According to recent reports, 40 percent of user’s internet time is spent on mobile devices, which can be the best way to market products or services over the device.

Market Trend

  • More and more numbers of users are spending larger amounts of time on mobile devices. Mobile Commerce is expanding rapidly and that’s why for marketers; it is very important to keep up with the pace.

Market Drivers

  • The increasing number of internet and mobile user across the globe coupled with the rise in disposable income and consumer shift towards online shopping are the key factors driving the demand for mobile marketing.
  • Cost-effective Way of Marketing Compared to Other Marketing Techniques

Opportunities

  • Latest Technological Advancements such as Location-based service (LBS), Augmented Reality, 2D Barcodes, GPS messaging
  • Growing Use of Mobile E-commerce by Consumers for Shopping

Restraints

  • Compatibility of Software in Different Operating System
  • Lack of Compelling Content to Engage Mobile User
  • Navigation on a Mobile Phone

Challenges

  • Privacy and Security Issues of User Data
  • Lack of an Effective Marketing Strategy

 

Global Mobile Marketing Market Report offers a detailed overview of this market and discusses the dominant factors affecting the growth of the market. The impact of Porter’s five armies on the market over the next few years has been discussed for a long time in this study. We will also forecast global market size and market outlook over the next few years.

Types of Products, Applications and Global Mobile MarketingMarket Report Geographical Scope taken as the Main Parameter for Market Analysis. This Research Report Conducts an assessment of the industry chain supporting this market. It also provides accurate information on various aspects of this market, such as production capacity, available production capacity utilization, industrial policies affecting the manufacturing chain and market growth.

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In this research study, the prime factors that are impelling the growth of the Global Mobile Marketingmarket report have been studied thoroughly in a bid to estimate the overall value and the size of this market by the end of the forecast period. The impact of the driving forces, limitations, challenges, and opportunities has been examined extensively. The key trends that manage the interest of the customers have also been interpreted accurately for the benefit of the readers.

The Global Mobile Marketing market study is being classified by Type, Applicationsand major geographies with country level break-up that includes South America (Brazil, Argentina, Rest of South America), Asia Pacific (China, Japan, India, South Korea, Taiwan, Australia, Rest of Asia-Pacific), Europe (Germany, France, Italy, United Kingdom, Netherlands, Rest of Europe), MEA (Middle East, Africa), North America (United States, Canada, Mexico).

The Global Mobile Marketing is segmented by following Product Types:

Application (Product Advertising, Service Promotions, Others), Enterprise Size (Large Enterprises, SMEs), Industry Verticals (BFSI, Consumer Goods, Automotive, IT & Telecom, Government & Education, Retail & E-commerce, Others), Component (Software, Services), Service Type (Short Message Service (SMS), Multimedia Messaging Service (MMS), Push Notification, App-based Marketing, In-game Mobile Marketing, Quick Response (QR) Codes, Others) 

The report concludes with in-depth details on the business operations and financial structure of leading vendors in the Global Mobile Marketing market report, Overview of Key trends in the past and present are in reports that are reported to be beneficial for companies looking for venture businesses in this market. Information about the various marketing channels and well-known distributors in this market was also provided here. This study serves as a rich guide for established players and new players in this market.

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Current Scenario Analysis for Decision Framework

Key Strategic Developments in Global Mobile Marketing Market:

The research includes the key strategic activities such as Research & Development (R&D) initiatives, Merger & Acquisition (M&A) completed, agreements, new launches, collaborations, partnerships & (JV) Joint ventures, and regional growth of the key competitors operating in the market at global and regional scale to overcome current slowdown due to COVID-19.

Key Market Features in Global Mobile Marketing Market

The report highlights Global Mobile Marketing market features, including revenue size, weighted average regional price, capacity utilization rate, production rate, gross margins, consumption, import & export, demand & supply, cost bench-marking in Global Mobile Marketing, market share and annualized growth rate (Y-o-Y) and Periodic CAGR.

Extracts from Table of Contents

Global Mobile Marketing Market Research Report

Chapter 1 Global Mobile Marketing Market Overview

Chapter 2 Global Economic Impact on Industry

Chapter 3 Global Market Competition by Manufacturers

Chapter 4 Global Revenue (Value, Volume*) by Region

Chapter 5 Global Supplies (Production), Consumption, Export, Import by Regions

Chapter 6 Global Revenue (Value, Volume*), Price* Trend by Type

Chapter 7 Global Market Analysis by Application

………………….continued

This report also analyzes the regulatory framework of the Global Markets Global Mobile MarketingMarket Report to inform stakeholders about the various norms, regulations, this can have an impact. It also collects in-depth information from the detailed primary and secondary research techniques analyzed using the most efficient analysis tools. Based on the statistics gained from this systematic study, market research provides estimates for market participants and readers.

About Author:

Advance Market Analytics is Global leaders of Market Research Industry provides the quantified B2B research to Fortune 500 companies on high growth emerging opportunities which will impact more than 80% of worldwide companies’ revenues.

Our Analyst is tracking high growth study with detailed statistical and in-depth analysis of market trends & dynamics that provide a complete overview of the industry. We follow an extensive research methodology coupled with critical insights related industry factors and market forces to generate the best value for our clients. We Provides reliable primary and secondary data sources, our analysts and consultants derive informative and usable data suited for our clients business needs. The research study enable clients to meet varied market objectives a from global footprint expansion to supply chain optimization and from competitor profiling to M&As.

Contact Information:

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Craig Francis (PR & Marketing Manager)
AMA Research & Media LLP
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Keywords:    BFSI, Consumer Goods, Automotive, IT & Telecom, Government & Education, Retail & E-commerce,