Press Release


New products and promotions cap off company’s getaway at the Hard Rock Hotel

RIVIERA MAYA, MEXICO, MARCH 27, 2020 – The Hard Rock Hotel Riviera Maya served as the idyllic backdrop for a vacation in paradise for Le-Vel Brand Promoters, and where Le-Vel, the world leader in human nutritional and skincare innovation, announced two products just in time for spring: Thrive Activate 2.0 and Thrive Skin Infinite Body Scrub. The surprise product launches were among the highlights of the four-day Lifestyle Getaway for qualifying Brand Promoters in early March.

An all-new proprietary energy blend, Thrive Activate 2.0 is a premium activated beverage that supports clean healthy energy, mental clarity and the performance customers and Promoters always loved from the original Thrive Activate – with new and improved flavors in new Mango Strawberry and Watermelon, plus fewer calories.



Thrive Skin Infinite Body Scrub is a gentle yet effective way to exfoliate dead skin cells while helping remove impurities from the skin. The body scrub joins Thrive Skin’s product line, a premium-grade proprietary system, and the first of its kind in CBD anti-aging technology.

Yet another announcement followed, including The Ultimate Thriver, a 12-week physical transformation contest with $100,000 in total prizes. Continuing through June 15, 2020, it’s divided into two age divisions, 34 and under and 35 and over. The top three winners in each division will earn a grand prize of $25,000, 2nd place prize of $15,000 or 3rd place prize of $10,000.

Over 50,000 Promoters have qualified for Lifestyle Getaways since the company launched in 2012, traveling to such spots as Las Vegas, Cabo San Lucas, New Orleans, Napa Valley, Toronto, New York, and the Caribbean. Guests are treated to luxury accommodations, parties, and excursions, along with exclusive product news.

“Our Lifestyle Getaways bring together dedicated Thrivers from all over the world for four days of recognition and celebration, and our product launches are always some of the most highly anticipated moments of the event,” say Co-CEOs Jason Camper and Paul Gravette. “With Activate 2.0 and Thrive Skin Infinite Body Scrub, Le-Vel is raising the bar yet again on innovation to deliver results that have never been experienced before – results that help consumers Thrive both inside and out.”

About Le-Vel

Founded in 2012 by Jason Camper and Paul Gravette, Le-Vel formulates and sells health and wellness products and skincare. Le-Vel products include the THRIVE Experience (consisting of the three core products, THRIVE Premium Lifestyle DFT, THRIVE Premium Lifestyle Capsules and THRIVE Premium Lifestyle Mix), and THRIVE SKIN (a CBD skincare system). All of Le-Vel’s products contain premium vitamins and nutrients made with the highest quality ingredients.

In 2019, less than seven years after the company’s inception, Le-Vel reached a milestone of $2 billion in lifetime orders. Le-Vel has over 10 million Customer and Brand Promoter accounts and currently ships within the United States, Canada, Australia, New Zealand, the United Kingdom, and Mexico.

For more information about Le-Vel, visit, on Instagram @le_velofficial, the Le-Vel Facebook Page, Le-Vel on Twitter, the Le-Vel YouTube Channel.

Contact Information:

Liz Reuth, [email protected]

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