iCrowd Newswire – Jun 13, 2020
Influencers are significantly adopting the trend of influencing their audience by video. Influencers show their audience the latest trends in their niche and typically lead the charge when social network adds a new feature. Influencers are increasingly posting video content across social platforms. Factors such as high engagement rate and more authentication are enabling influencers to adopt video content for marketing. Thus, video content is expected to drive the influencer marketing platform market during the forecast period.
Influencer Marketing Platform Market on a global scenario was valued at US$ 137.1 Mn in 2018 and is expected to grow at a CAGR of 12.3% during the forecast period 2019 – 2027, to account to US$ 373.5 Mn in 2027.
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Vendors have a massive opportunity by integrating advanced technology such as big data analytics and artificial intelligence (AI) with an influencer marketing platform. Customers have a huge demand for advanced computing technologies. One of the biggest trends to hit Influencer Marketing Platform is the ability to extract valuable information from customer behavior to help business owners to make smarter business decisions.
Boksi.com is one of the fastest-growing influencer marketing platforms in European countries. It has a presence in Sweden, Finland, Germany, Russia, Denmark, and Croatia. Boksi.com is known for a high number of micro-influencer and has successfully raised US$ 1 Mn to expand its service in Central Europe. The increasing funding and spending for influencer marketing are expected to drive the market in European countries. However, globally the market constitutes some prominent market players such as HYPR (Mogimo Inc.), InfluencerDB (InfluencerDB Tech GmbH & Co. KG), IZEA Worldwide Inc., JuliusWorks Inc., Launchmetrics (Fashion Gps, Inc.), Lefty (Modern Agency SAS), Mavrck (Apifia Inc.), NeoReach, Traackr, Inc., Upfluence among others.
Global Influencer Marketing Platform Market – By Offerings
Global Influencer Marketing Platform Market – By Application
- Search & Discovery
- Campaign Management
- Influencer Relationship Management
- Analytics & Reporting
Global Influencer Marketing Platform Market – By Organization Size
- Small & Medium Enterprise
- Large Enterprise
Global Influencer Marketing Platform Market – By End-user Industry
- Fashion & Lifestyle
- Marketing Agencies
- Retail & Consumer Goods
- Travel & Hospitality
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Keywords: Influencer Marketing Platform Market, Influencer Marketing Platform, Influencer Marketing Platform Market 2020