The ‘ In-Game Advertising market’ research report added by Report Ocean, is an in-depth analysis of the latest developments, market size, status, upcoming technologies, industry drivers, challenges, regulatory policies, with key company profiles and strategies of players. The research study provides market overview; In-Game Advertising derived key statistics, based on the market status of the manufacturers and is a valuable source of guidance and direction for companies and individuals interested in In-Game Advertising market size forecast, Get report to understand the structure of the complete fine points (Including Full TOC, List of Tables & Figures, Chart).
A combination of factors, including COVID-19 containment situation, end-use market recovery & Recovery Timeline of 2020/ 2021
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Global In-Game Advertising Market to reach USD 18.41 billion by 2027.Global In-Game Advertising Market is valued approximately USD 5.29 billion in 2020 and is anticipated to grow with a healthy growth rate of more than 19.5 % over the forecast period 2021-2027. In-game ads uses typical IAB creatives to run advertising components in a real-time advertising campaign within video games, equivalent to any other digital medium. Marketers may get their name or brands advertised in interactive games by in-game advertisements. Increasing demand for social and mobile gaming, increasing internet penetration, growing reach and return on investments and easy configuration of advertisements in social gaming are expected to drive the market growth. Also, these advertisements are non-intrusive and enable players to have a more enjoyable experience and this service may also generate added revenues for game developers which has led the adoption of In-Game Advertising across the forecast period. According to the article published by Frontiers in Psychology in 2019, time spent playing video games has gradually increased, from 5.1 hours a week in 2011 to 6.5 hours per week in 2017. As per the journal released by Website Setup, in 2019, there are 7.83 billion people around the world, with 4.66 billion actively using the Internet. However, producers’ platforms for engagement and in-game dynamics are often pirated, Over-interrupting and unrelated advertisements, the stretched development process and scalability with a short lifecycle is likely to stifle demand growth of the market over the forecast period of 2021-2027. Also, value exchange model and audio-visual influence on viewers which creates long lasting impact are likely to increase the adoption & demand for In-Game advertising market during the forecast period.
The key regions of Asia Pacific, North America, Europe, Latin America, and the Rest of the World are considered in the geographical study of the global In-Game Advertising industry.North America is the dominating region across the world in terms of market share due to early technological adoption and the presence of cutting-edge gaming infrastructure. Whereas, Asia-Pacific is also anticipated to exhibit the highest growth rate over the forecast period 2021-2027. Factors such as adoption of games and high internet penetration would create lucrative growth prospects for the In-Game Advertising market across Asia-Pacific region.
Key Segments Studied in the Global In-Game Advertising Market
Major market player included in this report are:
- RapidFire Inc.
- Playwire Media LLC
- Atlas Alpha Inc.
- Audiencly GmbH
- Social Tokens Ltd.
- FreakOut Holdings, Inc.
- Viral Nation Inc.
- Gamelin Advergames
The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values to the coming eight years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within each of the regions and countries involved in the study. Furthermore, the report also caters the detailed information about the crucial aspects such as driving factors & challenges which will define the future growth of the market. Additionally, the report shall also incorporate available opportunities in micro markets for stakeholders to invest along with the detailed analysis of competitive landscape and product offerings of key players. The detailed segments and sub-segment of the market are explained below:
By Ad Type:
- Static Ads
- Dynamic Ads
By Game Type:
- Laptop/PC Games
- Console Games
- Smart Phone/Tablet games
Key Considerations for Market Forecast:
- Impact of lockdowns, supply chain disruptions, demand destruction, and change in customer behavior
- Optimistic, probable, and pessimistic scenarios for all markets as the impact of pandemic unfolds
- Pre- as well as post-COVID-19 market estimates
- Quarterly impact analysis and updates on market estimates
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Geographical Breakdown: Regional level analysis of the market, currently covering North America, Europe, China & Japan
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Key questions answered: Study Explore COVID 19 Outbreak Impact Analysis
- Market size and growth rate during forecast period.
- Key factors driving the Market.
- Key market trends cracking up the growth of the Market.
- Challenges to market growth.
- Key vendors of Market.
- Detailed SWOT analysis.
- Opportunities and threats faces by the existing vendors in Global Market.
- Trending factors influencing the market in the geographical regions.
- Strategic initiatives focusing the leading vendors.
- PEST analysis of the market in the five major regions.
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Key Points Covered in In-Game Advertising Market Report: Study Explore COVID 19 Outbreak Impact Analysis
Global In-Game Advertising Market Research Report
Section 1: Global In-Game Advertising Industry Overview
Section 2: Global Economic Impact on In-Game Advertising Industry
Section 3: Global Market Competition by Industry Producers
Section 4: Global Productions, Revenue (Value), according to Regions
Section 5: Global Supplies (Production), Consumption, Export, Import, geographically
Section 6: Global Productions, Revenue (Value), Price Trend, Product Type
Section 7: Global Market Analysis, on the basis of Application
Section 8: In-Game Advertising Market Pricing Analysis
Section 9: Market Chain, Sourcing Strategy, and Downstream Buyers
Section 10: Strategies and key policies by Distributors/Suppliers/Traders
Section 11: Key Marketing Strategy Analysis, by Market Vendors
Section 12: Market Effect Factors Analysis
Section 13: Global In-Game Advertising Market Forecast
……..and view more in complete table of Contents
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