Market Research

How is Growing Implementation of Digital Marketing Strategies Driving the Marketing Automation Software Market

Jul 27, 2020 11:14 AM ET

iCrowd Newswire – Jul 27, 2020

As stated by a report by P&S Intelligence, the global marketing automation software market is predicted to generate a revenue of $15,018.5 million by 2030, exhibiting a 13.1% CAGR during the forecast period (2020–2030). Factors such as the increasing penetration of internet and smartphones, rising requirement for automated marketing processes, growing adoption of digitization among companies, and surging use of social media platforms are resulting in the growth of the market. 

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In terms of vertical, the banking, financial services, and insurance (BFSI) industry is projected to register the highest CAGR in the marketing automation software market during the forecast period. This can be owing to the growing focus of financial companies towards use of data for targeting a larger number of prospects to achieve conversion of leads. As the competitiveness in the industry is growing, the need for marketing products and services in an appropriate manner by engaging customers is increasing as well. 

When application is taken into consideration, the reporting & analytics category is predicted to grow at the fastest pace in the years to come, which can be ascribed to the increasing need for measuring the impact of marketing campaigns, forecasting customer needs in advance, and rising focus towards utilizing data analytics for data-driven decision making. Reporting & analytics solutions provide support by creating customized reports and standards reports using filters, thereby offering comprehensive insights via real-time dashboards. 

The objective of this research includes;

  • Historical and the present size of the autonomous mobile robots market
  • Future potential of the market through its forecast for the period 2020– 2030
  • Historical and the present size of the market segments and understand their comparative future potential
  • Potential of on-demand logistics services, so the market players make informed decisions on the sales of their offerings
  • Competitive scenario of various market segments across key countries in several regions for uncovering market opportunities for the stakeholders
  • Major players operating in the gene therapy market and their service offerings
  • Recent strategic developments by the major players in the market

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Geographically, Asia-Pacific is expected to grow at the fastest pace in the marketing automation software market in the near future, which can be attributed to the increasing consumer demand for innovative products, rising mobile connectivity, surging penetration of internet, and increasing number of active user on social media platforms. Moreover, the growing focus of small and medium enterprises towards digital transformation and increasing government support in terms of investment in the digital infrastructure are also driving the regional market. 

The research includes detailed analysis of;

Based on Offering

  • Solutions
    • Cross-channel campaign management (CCCM)
    • Real-time interaction management (RTIM)
    • Lead-to-revenue management (L2RM)
    • Marketing resource management (MRM)
    • Through-channel marketing automation (TCMA)
    • Content marketing platform (CMP)
  • Services
    • Professional
    • Managed

Based on Enterprise

  • Large Enterprises
  • Small and Medium Enterprises (SMEs)

Based on Deployment

  • Cloud
  • On-Premises

Based on Application

  • Lead Management
  • Email Marketing
  • Campaign Management
  • Inbound Marketing
  • Reporting and Analytics

Based on Industry

  • Information Technology (IT) & Telecom
  • Manufacturing
  • Education
  • Media & Entertainment
  • Healthcare
  • Retail & ECommerce
  • Banking, Financial Services, and Insurance (BFSI)

About P&S Intelligence

P&S Intelligence is a provider of market research and consulting services catering to the market information needs of burgeoning industries across the world. Providing the plinth of market intelligence, P&S as an enterprising research and consulting company, believes in providing thorough landscape analyses on the ever-changing market scenario, to empower companies to make informed decisions and base their business strategies with astuteness.

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