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Heart+Mind Strategies launches Middle East North Africa (MENA) presence with new regional office

Washington and Riyadh – June 13, 2022 – Heart+Mind Strategies LLC, one of the world’s leading companies specializing in research-driven and strategic communications, public policy, reputation and brand strategy consulting, announced the opening of Heart+Mind Strategies MENA, establishing its regional headquarters in the city of Riyadh, KSA.

An inaugural launch event was held on June 6th at the Four Seasons Hotel Riyadh, as well as an event organized by the U.S. Embassy on June 9th. Each event was attended by leaders and executives from both the governmental and business sectors. Local and global experts discussed award-winning cases with the leadership team, as well as unique approaches and processes that deliver growth for governments and leading organizations around the world – motivating and persuading the hearts and minds of their most critical stakeholders.

The company’s leadership team includes HE Turki Al-Shabanah, Partner and Founder, Heart+Mind Strategies MENA, Dr. Khalid AlYahya, Partner and Founder, Heart+Mind Strategies MENA, Jennifer Airey, Founding Partner and Managing Director, Heart+Mind Strategies MENA, Dr. Dee Allsop, Founding Partner and co-CEO, Heart+Mind Strategies, and Mike Dabadie, Founding Partner and co-CEO, Heart+Mind Strategies. Dr. Khalid AlYahya and HE Turki Al-Shabanah will operate out of the Riyadh office, whereas Jennifer Airey will lead from the U.S. office.

 

 

HE Turki Al-Shabanah, Partner and Founder, Heart+Mind Strategies MENA, said: “As a local partner of this pioneering international company, I am delighted to contribute to this strong partnership, with the aim to expand the organization’s regional operations by helping provide top-notch services and enriching our client portfolio. Through this partnership, I am confident that we will yield fruitful results, on which we can build to achieve success.”

Dr. Khalid AlYahya, Partner and Founder, Heart+Mind Strategies MENA, said: “The opening of the Riyadh office – our first in the Middle East and North Africa region – is a significant milestone for Heart+Mind Strategies, enabling us to bring together decades of deep local knowledge in Saudi Arabia and the overall GCC region, and global experiences in many countries around the world. With our newly launched headquarters in Riyadh, we look forward to ensuring the growth of many brands and organizations in Saudi Arabia and across the region.”

Jennifer Airey, Founding Partner and Managing Director, Heart+Mind Strategies MENA, added: “Our business is about finding a deeper understanding of humans and how they connect to the brands, organizations and experiences around them. With the transformational change happening in the Kingdom and throughout the region, it is an exciting time to help clients learn more about what shapes decisions and motivates hearts and minds across a variety of contexts.”

James Golsen, Senior Commercial Officer, Counselor for Commercial Affairs with the Embassy of the United States of America in the Kingdom of Saudi Arabia said: “We welcome Heart+Mind to the Kingdom of Saudi Arabia, I have no doubt their unique and broad experience will add incredible value at this time of exciting and rapid change in the Kingdom.”

The award-winning global team of Heart+Mind Strategies has worked for more than 25 years, serving presidents, prime ministers, government entities, the world’s largest firms, and NGOs around the globe. On the company’s extensive list of clients are international firms and organizations, such as Amazon, Citi Foundation, Department of Energy, Emirates, Fannie Mae, Google, Las Vegas, AstraZeneca, Microsoft, Philips, and UBS, as well as regional government entities, such as KSA Ministry of Education and Ministry of Industry and Mineral Resources.

About Heart+Mind Strategies MENA

Heart+Mind Strategies MENA is headquartered in Riyadh to bring decades of global and local strategic advisory, insights, communications, brand and reputation management, public policy, and crisis management expertise for the world’s largest brands, organizations, and cities to the heart of the MENA region.

Our award-winning global team has worked together for more than 25 years, serving presidents, prime ministers, government entities, the world’s largest firms, and NGOs around the globe. These clients partner with us to motivate and persuade the hearts and minds of their most critical stakeholders.

For more information, please visit our website www.heartandmind.us/mena/

 

CONTACT:

Dr. Khalid AlYahya

Partner and Founder, Heart+Mind Strategies MENA

+966 50 517 2277

+971 50 158 2190

khalid@transformationsa.com

kalyahya@heartandmindstrategies.com

Jennifer Airey

Managing Director, Founding Partner, Heart+Mind Strategies MENA

+1 551 579 9558

jairey@heartandmindstrategies.com