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Gowling WLG productizes legal services and sells on PartnerVine portal

Gowling WLG is paving the way for businesses by democratizing access to legal services with the commercialization of the firm’s latest groundbreaking service-turned-product offering.

Earlier this month, Gowling WLG launched Contest Creator, an online application that helps businesses with the development and automation of complex contest rules in any jurisdiction in Canada. By selling on PartnerVine, a portal for legal service providers to sell their legal products, the firm instantly broadened its reach, allowing businesses of all sizes to benefit from the innovative client solutions of a sophisticated global law firm.

With the increased demand for law firms to provide their clients with inexpensive, more accessible solutions, Gowling WLG is converting its conventional legal services into legal products and bringing them to the open market for the benefit of all businesses. These products will provide organizations with greater efficiencies and cost-effective legal solutions, while saving the intricate and more complex matters for lawyers to handle.

“The future of legal services is about embracing innovation and change. Harnessing the power of technology and working collaboratively to reduce the amount of time spent on repetitive tasks is great for business and attractive to legal talent,” said Ginevra Saylor, Director of Innovation and Knowledge Programs at Gowling WLG. “We see a huge opportunity in transforming selected legal services into products, enabling our firm to focus on the more complex aspects of business our clients face and help them achieve their unique objectives.”

“Gowling WLG is taking a first-mover advantage in North America by embracing productization and selling a standard version of its software with transparent pricing online through our portal. That is a huge step in scaling legal solutions, and where PartnerVine excels,” said Jordan Urstadt, CEO of PartnerVine.

As Gowling WLG continues to adopt innovation as a core value proposition, the firm will continue to take a client- and legal talent-centred approach in the transformation of its legal services. As a result, these advanced tools will allow clients to better manage risk, optimize their legal spend, improve speed and agility, and move confidently into emerging areas of global business. In addition, Gowling WLG’s legal talent will enjoy alternate sources of revenue and new compelling work.

About Contest Creator

Contest Creator is an automated application that helps users to create a set of contest rules for contests run in Canada. The tool guides users through an interactive online questionnaire that helps streamline the legal review process and generates contest rules for downloading or printing. For more information, visit

About PartnerVine
PartnerVine is where the world’s best law firms sell their legal products. PartnerVine helps companies access innovative legal products built by law firms and law firms sell outside their network. PartnerVine’s community is dedicated to legal services delivered with software. PartnerVine has offices in New York and Zurich. For more information, visit

About Gowling WLG
Gowling WLG is an international law firm built on the belief that the best way to serve you is to be in tune with your world, aligned with your opportunity and ambitious for your success. With more than 1,500 legal professionals in offices across Canada, the UK, Europe, the Middle East and Asia, we provide our clients with in-depth knowledge in key global sectors and a suite of legal services at home and abroad. We see the world through our clients’ eyes, and collaborate across countries, offices, service areas and sectors to help them succeed, no matter how challenging the circumstances. Learn more at

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Contact Information:

James Hatch
Communications Manager
[email protected]