Global Hypertonic Drinks Market size is estimated to reach $6.7 billion by 2027, growing at a CAGR of 3.9% during the forecast period 2022-2027. Hypertonic drinks can be delineated as energy drinks that have a higher concentration of dissolved particles such as electrolytes, sugar, and salts as compared to the human blood. Compared to other categories of solutions such as isotonic fluids, hypertonic drinks hold a high amount of carbohydrates and glycogen which support regaining energy during fatigues. As normal water (hypotonic drinks) plays a vital role in the hydration of the body, similarly hypertonic drinks augment the overall performance during intense or over-the-top exercises as they are a rich source of natural minerals like calcium, magnesium, potassium, and others. Besides minerals, hypertonic drinks include polysaccharides like maltodextrin which have lower osmolarity. Maltodextrin due to its prompt absorption extends a persistent stream of energy on drinking. The global hypertonic drinks market outlook is fairly enchanting as the demand for energy drinks is rising. Augmenting health concerns have stimulated the trends of exercises and yoga among both geriatrics and millennial populations. Moreover, Low glycemic index, high-end marketing activities which include influential people, surging sports culture, heightening disposable income, innovative flavors, and strong retail chains are the factors set to drive the growth of the Global Hypertonic Drinks Market for the period 2022-2027.
Global Hypertonic Drinks Market Segment Analysis-By Packaging Type
The Global Hypertonic Drinks Market based on the packaging type can be further segmented into cartons (tetra pack), plastic bottles, glass bottles, aluminum cans, and others. The plastic bottles segment held the largest share in 2021. The growth is owing to the all-weather safety of drinks packed in plastic bottles. Plastics act as an impenetrable shield to environmental contaminations and help in keeping the packed product intact. Moreover, it extends the shelf life of drinks by averting the contact of packed material with oxygen and moisture. On another hand, light-weight, versatility, and cost-effectiveness makes it the first choice of manufacturers worldwide. However, the aluminum cans segment is estimated to be the fastest-growing with a CAGR of 4.3% over the forecast period 2022-2027. This growth is owing to a higher recycling rate and salvage value as compared to plastic. In addition to that, they are aesthetically appealing and draw the attention of consumers very quickly. Additionally, the imperviousness of cans toward light stops the photochemical reactions which may turn drinks skunky.
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Global Hypertonic Drinks Market Segment Analysis-By Distribution Channel
The Global Hypertonic Drinks Market based on distribution channels can be further segmented into offline platforms (=supermarkets/hypermarkets, convenience stores, medical stores, and others), online Platforms. The offline segment held the largest share in 2021. The growth is owing to the availability of versatile product options as compared to online e-commerce platforms. E-commerce is a contemporary concept that has come to the spotlight in recent years only whereas physical stores are operating for ages. Consequently, there is strong positioning of offline purchases in consumers’ mind which cause them to make in-person purchases. On another hand, the widescale presence of physical stores (supermarkets and small retail shops) is a compelling trigger triggering the growth of the global hypertonic drinks market in the respective segment. Moreover, the Online segment is estimated to be the fastest-growing with a CAGR of 4.7% over the forecast period 2022-2027. This growth is owing to rapid modernization and technological breakthroughs. Ascending smartphone users, surging research, and developmental activities of telecom companies to improve the overall quality of network, tech-friendly population, and same-day delivery conveniences are driving the demand for e-commerce sales.
Global Hypertonic Drinks Market Segment Analysis-By Geography
The Global Hypertonic Drinks Market based on Geography can be further segmented into North America, Europe, Asia-Pacific, South America, and the Rest of the World. North America held the largest share with 39% of the overall market in 2021. The growth in this segment is owing to the factors such as high living standards and sweeping modernization. The majority of the population in countries like the US and Canada lives in top-notch cities with world-class infrastructure where people have easy excess to better retail facilities (whether offline or online), moreover, people living in big cities are potentially an easy target for marketers to influence due to availability of better marketing channels. On another hand, broadening sporting culture and high health awareness has driven the residents towards fitness facilities like gyms. However, Asia-Pacific is expected to be the fastest-growing segment over the forecast period 2022-2027. This growth is owing to the mounting purchasing power of Asians due to rising economic prosperity. In addition to that, with the up-gradation of infrastructure in many developing countries like India, China, Indonesia, and Bangladesh the fitness and retail industry is booming, providing residents easy and inclusive access. Likewise, improving quality of life and rising health consciousness are enlarging the demand for hypertonic drinks.
Global Hypertonic Drinks Market Drivers
Intensifying gym memberships and sporting culture worldwide is Anticipated to Boost Product Demand
Rising chronic ailments have driven millions of people toward a better and healthy lifestyle. In their quest of living a disease-free life, people have started indulging themselves in various health-centered physical activities such as daily running, gymnastics, morning walks, yoga, exercises, and other sporting activities. Many North American countries such as Mexico and US are home to a plethora of gyms which makes it easy for locals to undergo such facilities. For instance, a report claimed that there are around 43-45 million (13-14%) people in the US, and 4-5 million people in the United Kingdom have a gym membership. Likewise, proliferating infrastructure in so-called third world countries like India and China is ensuring residents all-weather access to world-class gyms which is ultimately driving the growth of the global hypertonic drinks market.
Refining retail networks in both developed and developing countries are Expected to Boost Product Demand
A better retail network plays a significant role in the growth of the global hypertonic drinks market as facilities like local retail shops and modern outlets (supermarkets and hypermarkets) act as the first point of contact for consumers worldwide. According to a report, there were around 15,344 modern grocery stores present in Canada in 2021. In addition to that, with a slight jump of 0.5-0.6%, the number of modern retail outlets in the US reached 42000-43000 last year. Additionally, talking about major developing countries like India are too witnessing an amelioration in retail infrastructure as various players like Amazon and Reliance are competing to assert their dominance.
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Global Hypertonic Drinks Market Challenges
Competitive alternatives and dehydrating complications accompanied by hypertonic drinks are Anticipated to Hamper Market Growth
The presence of various candy bars (commonly demarcated as energy bars), vegetable proteins, and protein shakes are the biggest challenges challenging the dominance of the global hypertonic drinks market. In 2019, Roquette expanded its pea processing capacity of 250,000 tons per year by opening two sites in North America (Manitoba and Canada) and in Europe (Vic-sur-Aisne and France) which will provide expansion of NUTRALYS pea protein globally. Such alternatives are gaining swift recognition among various consumers as they are deemed as one of the best sources for fulfilling instant energy requirements. On another hand, consumption of hypertonic drinks leads to water scarcity on the body which sets complications like dizziness and nausea in motion and is anticipated to strangle the growth of the respective market.
Global Hypertonic Drinks Industry Outlook:
Product launches, mergers and acquisitions, joint ventures, and geographical expansions are key strategies adopted by players in the Global Hypertonic Drinks Market. Key companies of this market include:
Fraser and Neave Ltd.
Monster Beverage Corporation
Red Bull Company
The Coca-Cola Company
April 30, 2021, in an effort to enlarge its food and beverage business, Vevey, Switzerland-based conglomerate “Nestle” announced that it has successfully acquired the New York, United States-based eminent supplement maker company “The Bountiful Company.” In an attempt to bring acquisition to a close Nestle paid 3.1 times the actual value of the Bountiful company. Moreover, the total value of acquisition stands around $5.75 billion.
June 15, 2020, New York, United States-based leading food and beverage company “PepsiCo” publicized the successful acquisition of Nevada, United States-based drinks company “Rockstar.” PepsiCo made a total $3.86 billion payment in order to conclude the acquisition process. Furthermore, the step strengthens PepsiCo’s position in the energy drinks market.
January 7, 2020, Georgia, United States-based renowned multinational beverage corporation “The Coca-Cola Company” announced the full acquisition of Illinois, United States-based company Fairlife, LLC (a company known for its ultra-filtered milk). Prior to the acquisition, the coca-cola company had a 42.5 percent stake in Fairlife. The financial details of the acquisition were kept a secret.
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Geographically, the North America Global Hypertonic Drinks Market accounted for the highest revenue share in 2021. Asia-Pacific is poised to dominate the market over the period 2022-2027.
The advantage of immediate energy boost, budding purchasing power, and growing sports culture are said to be preeminent drivers driving the growth of the Global Hypertonic Drinks Market. Dehydration complications associated with the intake of hypertonic drinks and the existence of alternatives such as protein shakes and bars are said to reduce the market growth.
Detailed analysis on the Strength, Weaknesses, and Opportunities of the prominent players operating in the market will be provided in the Global Hypertonic Drinks Market report.
A. Energy Drinks Market
B. Electrolyte Drinks Market
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