The Global Breakfast Biscuit Market size is estimated to reach 94.4 billion by 2027. Furthermore, it is poised to grow at a CAGR of 3.2% over the forecast period of 2022-2027. Breakfast Biscuits have been a growing product category lauded with greater product inventions and applied marketing strategy, placing them right with the other forms of biscuits. However, breakfast biscuits offer a wide range of functional properties and have a diverse nutritional profile. Hence, it is better than other forms of western morning meal options such as buttermilk scones, puff pastry, sausage gravy, and others. Millennials and other fragments of society have attributed in various surveys that eating breakfast cereal or any other form of breakfast consumes a large amount of time, thereby, people opt to leave breakfast as a meal option. A fragment of society even believes that consuming breakfast should be swapped with extra minutes of sleep. Breakfast Biscuits are loaded with nuts, fruits, and various other offerings. Wheat flour has been a common binding ingredient, as refined wheat flour or (maida) is highly disregarded.
The functional property of breakfast biscuits to provide the needed nutrition with the growing working population has been a key driver for the Global Breakfast Biscuit Industry for the projected period of 2022-2027.
Global Breakfast Biscuit Market Segmentation Analysis – By Type
The global breakfast biscuit market based on type can be further segmented into Fruits, Fruits and Grains, Grain & Milk, Nuts & Seeds, and Others. Fruits and Grains held a dominant market share in the year 2021. A predominant product offering in the markets is a blend of these ingredients. The products are positioned in a way to provides energy for up to four hours. Further, flavors such as blueberry, orange, apple, kiwi, and other fruits are mixed with grains such as oats, ragi, wheat, and others. The sugar content is often kept extremely low, and well under the guidelines by FDA. The move has been kept owing to a rise in diabetes amongst millennials. As per a US survey, type-II diabetes has increased by around 22% in nearly a decade amongst those aged between 18-29 years. Additionally, 44% of older millennials now have a chronic health condition within the U.S. Fiber has been given extreme importance, as it prolongs satiety while only relying on fruit sugar (natural form). However, the nuts & seeds blend segment is estimated to be the fastest-growing, with a CAGR of 3.8% over the forecast period of 2022-2027. Product manufacturers are now blending the likes of almonds, walnuts, cashews, and various other forms of nuts into offerings to provide more nutrition. Additionally, a crisp and better mouthfeel has been noticed amongst the consumers after having products with such offerings. Owing to such factors, the market is positively positioned.
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Global Breakfast Biscuit Market Segmentation Analysis – By Distribution Channel
The global breakfast biscuit market based on distribution channel can be further segmented into offline retail and online retail. Offline retail held a dominant market share in the year 2021. Consumers have often initiated interest in purchasing daily breakfast items from supermarkets and hypermarkets. Firstly, it allows them to understand the nutritional composition better, and various product offerings allow them to make an informed decision. Secondly, various discounts and personal touch has been given as a key importance-which is still driving the offline-retail sales. However, Online-Retail is estimated to be the fastest-growing, with a CAGR of 4.4% over the forecast period of 2022-2027. Consumers are getting extensively busy-thereby not wanting to wait in lines or hang up work to buy groceries. Consumers in developing nations such as India are highly price-sensitive, hence, brands are now offering deep discounts to keep them in the loop to buy. For example, Cadbury Bournvita Biscuits are available for INR 57 against the MRP of INR70 on third-party sites. Similarly, other products are offering a discount of 15-20%. Owing to such reasons, online retail would offer better opportunities.
Global Breakfast Biscuit Market Segmentation Analysis – By Geography
The global breakfast biscuit market based on Geography can be further segmented into North America, Europe, Asia-Pacific, South America, and Rest of the World. North America held a dominant market share of 36% as compared to the other counterparts in the year 2021. North American region has been known for skipping breakfast owing to many reasons. As per a company’s survey, it was found that Americans have always relied on eggs and bread when it comes to breakfast, however, post-pandemic, parents say (87%) that they don’t have time to eat breakfast, while around 50% also believes that breakfast is by far the most time-consuming meal in terms of decision making and actual preparation. Further, 63% of the participants felt that they could swap extra sleep for missing breakfast. Moreover, the John Hopkins Medicine study has revealed that missing breakfast has shown cognitive problems in kids. Owing to such reasons, marketers are positioning breakfast biscuits for children and adults alike. However, Asia-Pacific is expected to offer lucrative growth opportunities over the forecast period of 2022-2027. New product launches, rising per capita consumption, better market-product alignment, and foreign inflow of funds have been regarded as some of the key factors behind.
Global Breakfast Biscuit Market Drivers
The nutritional offerings of breakfast biscuits have allowed the market to space
Nutritionists have always remarked on the importance of a healthy breakfast. Hence, manufacturers have been actively rolling out products with such functional qualities and properties which allow people to feel and look healthy. For example, a breakfast cookie’s nutritional value is inclined towards providing the necessary output from different meals. A cookie’s protein value of 10 grams is equivalent to two cups of dal. Four grams of fiber in a cookie is equivalent to one apple’s fiber value. Three hundred milligram of calcium is provided in a single cookie-which is equivalent to a glass of milk. Additionally, certain cookies have allowed for a blend of nutrition such as nuts, fruits, vegan, or non-vegan milk cubes. The label claims have gotten incredibly important, and manufacturers are portraying that they would provide offerings without any preservatives and will be GMO-free. Moreover, manufacturers are now not only focusing to place it as a breakfast cookie but for everyday indulgent meals. “List of the ingredients” and “substances or product causing allergies” were rated as “very important” in a brand survey. Additionally, the survey also indicated that 35% of the consumers are extremely cautious about the nutritional value. Owing to such reasons, the market is rightly driven.
The rising urban population with a growing working class has been a key driver for the market
The urban population has been growing, and as per a recent report around 55% of the current global population is now living in cities or developed parts of the world. The said percentage is to reach 68-70% by 2050. Additionally, the working class has been growing and as per the report of the US Government, the unemployment rates have been declining since the pandemic started, which is a sign that the world has started to live with the virus. Furthermore, various multinational offices are recalling their employees back in the office, which would allow the sales of such breakfast biscuits. Moreover, breakfast biscuits are now positioned in office vending machines, which propels the worker to adapt to healthy snacking. A survey from UK revealed that around a quarter of adults (working population) skip their breakfast each day or have it less than two times a day. Additionally, around 15% of the adults claim they simply don’t have time to sit down for the meal of a day. US Department of Agricultural Dietary Guideline now focuses on providing potassium-calcium-fiber-vitamin D as “essential” and missing these essential offerings can result in the negative cognitive development of children. Owing to such reasons, the market is expected to provide robust opportunities.
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Global Breakfast Biscuit Market Challenges
Exorbitant costs related to the product offerings impedes the market growth and act as a ready challenge
The cost of breakfast cookies is relatively high. However, the offerings are immense and product manufacturers fail to highlight the cost comparison with individual highlights. For example, “a healthy breakfast with various nutrients” might not just appeal to highly developing countries. For example, Rite-Bite Max Protein Breakfast Cookies of 660 grams cost INR 480. As per a Government Publication of India, the median salary of an Indian is around INR 16,000-which roughly translates to INR 533 a day. Hence, to afford a breakfast biscuit with what-so-ever nutritional capabilities would need to re-align their costings to find market penetration.
Global Breakfast Biscuit Industry Outlook
Product launches, mergers and acquisitions, joint ventures, and geographical expansions are key strategies adopted by players in the Global Breakfast Biscuit Market. Global Breakfast Biscuit Top 10 companies include:
- Nature Valley
- Bakers Biscuits
- Mc Vitite’s
In January 2022, Kellogg has launched Nutri-Grain: A mashup of three fruity flavors, which would make the bars and biscuits more delicious for breakfast and for snacks. Strawberry & Squash and Apple & Carrot Nutri-Grain® soft-baked breakfast bars and Chocolatey Banana Nutri-Grain® Bites. The product offering is kept for kids, and how their skipping breakfast meals can have negative effects on their brain development. The product comes packed with eight grams of whole grains. The price of an eight-count box is kept at $3.99 to $5.79 (as per flavor).
In March 2021, Max Protein has launched its all-new seven-grain breakfast soft protein cookie segment. The offerings would be available in three different flavors -> Choco Chips, Oats & Raisins, Nuts and Seeds. Each offering would provide the necessary nutritional elements such as proteins, calcium, fiber and others. The seven grains selected are big in size- reliant on taste and chewy mouthfeel. The cost for the same has been kept at INR 450 for every 660 grams of offerings.
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Geographically, North America’s breakfast biscuit market held a dominant market share in the year 2021. It is owing to immense demand being seen from the millennials and older adults who have shown specific interest as such biscuits offer a range of nutritional qualities. Additionally, developed countries such as the U.S. and Canada have higher working populations, thereby uplifting the overall sales of the market. However, Asia-Pacific is expected to offer lucrative growth opportunities over the forecast period of 2022-2027. A rampant increase in the working population coupled with rising consumption capacity aided by health awareness has been a key reason for staggering growth.
The functional property of breakfast biscuits to provide the needed nutrition with the growing working population has been a key driver for the market. Exorbitant costs associated with biscuits have hampered the market penetration in developing countries.
A detailed analysis of strengths, weaknesses, opportunities, and threats will be provided in the Global Breakfast Biscuit Market Report.
A. Breakfast Food Market
B. Wheat Protein Market
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