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Digital Signage Market in U.S Will Generate Massive Revenue In Coming Years | NEC Corporation, Sony Corporation, LG Electronics, Samsung Electronics

Oct 13, 2020 4:14 AM ET
iCrowd Newswire – Oct 13, 2020

U S Digital Signage Market by Component (Hardware, Software, Service, and Connectivity Technology), Location (Indoor and Outdoor), and End User (Retail, Education, Healthcare, Corporate, Stadiums, Government, and Others): Opportunity Analysis and Industry Forecast, 2020-2027  , Covid 19 Outbreak Impact research report added by Report Ocean, is an in-depth analysis of market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography. It places the market within the context of the wider U.S. Digital Signage market, and compares it with other markets., market definition, regional market opportunity, sales and revenue by region, manufacturing cost analysis, Industrial Chain, market effect factors analysis, U.S. Digital Signage market size forecast, market data & Graphs and Statistics, Tables, Bar &Pie Charts, and many more for business intelligence. Get complete Report (Including Full TOC, 100+ Tables & Figures, and Chart). – In-depth Analysis Pre & Post COVID-19 Market Outbreak Impact Analysis & Situation by Region

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 Digital Signage Market

Key Segments Studied in the  U.S. Digital Signage Market

The U.S. digital signage market size was valued at $2.57 billion in 2019, and is projected to reach $3.59 billion by 2027, growing at a CAGR of 4.3% from 2020 to 2027. Digital signage or dynamic signage is an electronic display that advertises contents, broadcast data, television programming, and other contents. Digital signs make use of various technologies including LED and LCD. They are found in both private institutions and public places such as retail outlets, restaurants, and corporate environment.

Digital signage depends majorly on hardware components to ensure the delivery of high-quality content. These displays have replaced the traditional small and micro-display screens with large wall-sized LED and LCD displays, used across various industries. They are designed for applications that require the vendors to engage their customers/audiences with its wider viewing angle and to extract maximum effectiveness from the marketing messages.

In the current business scenario, it is crucial to employ efficient systems for advertising, owing to the development of numerous user engagement devices and applications. Electronic signage is a cost-effective medium of promoting and branding any product or service; this advantage drives the market for electronic signage.

Decrease in cost of displays and improved customer experience are that factors that drive the digital signage market. In addition, development of government bodies as well as fast growing educational sector contribute toward the growth of the market. Technological developments including near field communication are expected to create greater opportunities. Advent of touch screen technology is expected to open new avenues.

Rise in demand for bright and power-efficient display panels and rapid digitalization and decline in demand for traditional billboards are the factors that drive the growth of the digital signage market trends. However, deployment of widescreen alternatives such as projectors and screenless displays and lack of standard policy and power problems hamper the digital signage market growth to a certain extent. Furthermore, emerging display technology such as microLED and quantum dots and increase in preference of electronic giants toward large-screen displays offer lucrative opportunities for the market in the country.

The digital signage market is segmented on the basis of component, location, and end user. By component, the market is categorized into hardware, software, services, and connectivity technology. On the basis of location, the market is categorized into indoor and outdoor. The end-users covered during the study are retail, education, healthcare, corporate, stadiums, government, and others.


The significant impacting factors in the digital signage market include rise in demand for bright and power-efficient display panels, rapid digitalization and decline in demand for traditional billboards, and increase in demand for 4K and Ultra-HD Devices, However, deployment of widescreen alternatives such as projectors hampers the market growth.

Conversely, emerging display technology such as micro LED and quantum dots and increase in preference of electronic giants towards large-screen displays offer remunerative opportunities to the digital signage market. Each of these factors is anticipated to create digital signage market opportunity during the forecast period.


The key players profiled in the report include NEC Corporation, Sony Corporation, LG Electronics, Samsung Electronics, Panasonic Corporation, ViewSonic Corporation, Volanti Displays, iSEMC (HHSD), Koninklijke Philips N.V., and Planer System Inc. These key players have adopted strategies, such as product launch, expansion, and partnership to enhance their position in the digital signage market.


This study comprises analytical depiction of the U.S. digital signage market size along with the current trends and future estimations to depict the imminent investment pockets.

The U.S. digital signage market analysis is determined to understand the profitable trends to gain a stronger foothold.

The report presents information related to key drivers, restraints, and opportunities with a detailed impact analysis.

The current U.S. digital signage market forecast is quantitatively analyzed from 2019 to 2027 to benchmark the financial competency.

Porter’s five forces analysis illustrates the potency of the buyers and the U.S. digital signage market share of key vendors.

The report includes the market trends and the market share of key vendors.

Professional Key players:

NEC Corporation,    Sony Corporation,    LG Electronics,    Samsung Electronics,    Panasonic Corporation,    ViewSonic Corporation,    Volanti Displays,    iSEMC (HHSD),    Koninklijke Philips N.V.,    and Planer System Inc.

Market Segmentation:
U.S. Digital Signage Market

By Component (Hardware, Software, Service, and Connectivity Technology), Location (Indoor and Outdoor),

By End User (Retail, Education, Healthcare, Corporate, Stadiums, Government, and Others): Opportunity Analysis and Industry Forecast, 2020-2027

A combination of factors, including COVID-19 containment situation, end-use market recovery & Recovery Timeline of 2020/ 2021

covid-19 scenario Market Behavior/ Level of Risk and Opportunity End Industry Behavior/ Opportunity Assessment Expected Industry Recovery Timeline Business Impact Horizon
Opening of Economy by Q3 2020 xx xx xx xx
Recovery – Opening of Economy extended till Q4 2020 / Q1 2021 xx xx xx xx

Under COVID-19 Outbreak Impact Analysis:
We analyzed industry trends in the context of COVID-19. We analyzed the impact of COVID-19 on the product industry chain based on the upstream and downstream markets. We analyze the impact of COVID-19 on various regions and major countries.
The impact of COVID-19 on the future development of the industry is pointed out.

Study Explore :

  • Market Behavior/ Level of Risk and Opportunity
  • End Industry Behavior/ Opportunity Assessment
  • Expected Industry Recovery Timeline

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In-Depth Qualitative COVID 19 Outbreak Impact Analysis Include Identification And Investigation Of The Following Aspects: Market Structure, Growth Drivers, Restraints and Challenges, Emerging Product Trends & Market Opportunities, Porter’s Fiver Forces. The report also inspects the financial standing of the leading companies, which includes gross profit, revenue generation, sales volume, sales revenue, manufacturing cost, individual growth rate, and other financial ratios. The report basically gives information about the Market trends, growth factors, limitations, opportunities, challenges, future forecasts, and details about all the key market players.

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Key questions answered: Study Explore COVID 19 Outbreak Impact Analysis

The study objectives of this report are:

  • To study and analyze the market size (value & volume) by company, key regions/countries, products and application, history data from 2014 to 2018, and forecast to 2025.
  • To understand the structure of market by identifying its various subsegments.
  • To share detailed information about the key factors influencing the growth of the market (growth potential, opportunities, drivers, industry-specific challenges and risks).
  • Focuses on the key manufacturers, to define, describe and analyze the sales volume, value, market share, market competition landscape, SWOT analysis and development plans in next few years.
  • To analyze the growth trends, future prospects, and their contribution to the total market.
  • To project the value and volume of submarkets, with respect to key regions (along with their respective key countries).
  • To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.
  • To strategically profile the key players and comprehensively analyze their growth strategies.

The Study Explore COVID 19 Outbreak Impact Analysis

  • What should be entry strategies, countermeasures to economic impact, and marketing channels?
  • What are market dynamics?
  • What are challenges and opportunities?
  • What is economic impact on market?
  • What is current market status? What’s market competition in this industry, both company, and country wise? What’s market analysis by taking applications and types in consideration?

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Key Points Covered in U.S. Digital Signage Market Report:

Chapter 1, About Executive Summary to describe Definition, Specifications and Classification of U.S. Digital Signage market, Applications, Market Segment by Regions North America, Europe or Asia;
Chapter 2, objective of the study.
Chapter 3, to display Research methodology and techniques.
Chapter 4 and 5, to show the Overall Market Analysis, segmentation analysis, characteristics;
Chapter 6 and 7, to show the Market size, share and forecast; Five forces analysis (bargaining Power of buyers/suppliers), Threats to new entrants and market condition;
Chapter 8 and 9, to show analysis by regional segmentation, comparison, leading countries and opportunities; Regional Marketing Type Analysis, Supply Chain Analysis
Chapter 10, focus on identifying the key industry influencer’s, overview of decision framework accumulated through Industry experts and strategic decision makers;
Chapter 11 and 12, Market Trend Analysis, Drivers, Challenges by consumer behavior, Marketing Channels and demand & supply.
Chapter 13 and 14, describe about the vendor landscape (classification and Market Positioning)
Chapter 15, deals with U.S. Digital Signage  Market sales channel, distributors, traders, dealers, Research Findings and Conclusion, appendix and data source.

……..and view more in complete table of Contents

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