iCrowd Newswire - May 26, 2020
The Global Application-to-Person (A2P) Messaging Market is estimated to grow at a significant growth rate during the forecast period 2020-2025. The global A2P messaging market is majorly driven by growth in number of mobile subscribers globally and increase in mobile marketing activities by application developers and marketers. A2P messaging is used in a form of enterprise SMS services and it is a type of medium for ARN (Alert, Reminder and Notification) messages, employee engagement and marketing communications across various industries such as tourism, banking, healthcare and other sectors.
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As per the study, the A2P messaging sector is estimated to grow by 36% annually with lucrative opportunities for the telecom operators to increase and monetize their profits. The companies are involved in A2P messaging services are striving for better employee engagement with omnichannel offerings. Furthermore, according to industry experts, mobile network operators are facing a huge loss due to unauthorized grey routes—account for ~65% of A2P SMS traffic. While, using white route A2P messaging offers legitimate messaging services and support huge reduction in unauthorized messaging traffic. Telecom operators are required to shift their focus on future demands of the industry by partnering with A2P white route solution providers for optimal performance and setup for the SMS firewall. As, protection and monetization are the major lucrative market opportunities for successful white route A2P messaging deployment. Also, considering the future market scope, the A2P SMS services accounted to record an upward curve which is largely driven by high engagement rate and ubiquitous nature of SMS services.
Segmentation Overview of the Global A2P Market
The global A2P messaging market is segmented on the basis of various major market segments. The segmentation study offers detailed market analysis considering various segments and related sub-segments. The global market is segmented on the basis of application and end-users.
The Application Segment of the Global A2P Messaging Market is Sub-Segmented into:
- Pushed Content Services
- Customer Relationship Management Services
- Promotional Campaigns
- Interactive Services
- Inquiry Related Services
The End-Users Segment of the Global A2P Messaging Market is Sub-Segmented into:
- Retail
- BFSI
- Travel & Transport
- Healthcare & Hospitality
- Entertainment
- Others
Geographical Overview of the Global A2P Messaging Market
The global A2P messaging market is segmented on the basis of various geographical regions, such as:
- North America (U.S., and Canada)
- Europe (Germany, France, UK, Italy, Spain, and Rest of Europe)
- Asia Pacific (Japan, China, India, South Korea and Rest of Asia Pacific)
- Latin America (Brazil, Mexico, Rest of Latin America)
- Middle East & Africa (UAE, Saudi Arabia, Rest of MEA)
As per the analysis, the Asia-Pacific A2P messaging market valued to be the dominant regional market. The regional market dominance is attributed to increasing number of strategic partnerships of messaging specialists with operators and increasing adoption of A2P messaging services by retailers as a marketing strategy.
Key Players Insights of the Global A2P Messaging Market
Syniverse Technologies, LLC, CLX Communications (Sinch), Tanla Solutions Ltd., AMD Telecom S.A, Angkor Data Communication Group Co., Ltd., Cybercomm, DIMOCO, Fortytwo Telecom AB, Infobip Ltd., Nexmo, Ogangi Corporation, Route Mobile Limited, Silverstreet BV, Symsoft AB and Tyntec among others are some major players included in the research study of the global A2P messaging market. The companies present in the global market are adopting various competitive strategies to acquire majority of the market share.
Impact of COVID-19 on the Global A2P Messaging Market
The global A2P messaging market is also impacted by COVID-19 pandemic along with other industrial sectors. The A2P messaging market may witness a slow progress during 2020. Amidst the lockdown period, the average engagement and SMS traffic have witnessed a huge decline majorly due to closure of the retail sector around the world. However, usage of A2P messaging by the e-commerce sector support the market growth, owing to traffic pertaining to online transactions, notifications and alerts at high-scale. Growth in alerts traffic and increase in one-time-password (OTP) is anticipated to offer lucrative market opportunities. Moreover, some agencies and the government bodies are expected to use A2P messaging services to create awareness and as an effective messaging tool while emergencies related to the COVID-19 disease.
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Keywords: Application-to-Person (A2P) Messaging Market
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