Market Research

Computing Mouse Market 2020 By Segment Forecasts 2026 | Logitech International S.A., Razer Inc., Microsoft Corp., Hewlett-Packard Development Company L.P., Apple Inc., Dell Technologies Inc.

May 26, 2020 6:00 PM ET
iCrowd Newswire – May 26, 2020

The computing mouse market was valued around USD2 billion in 2019 and is expected to reach USD1.7 billion by 2026, at a CAGR of 3% during the forecast period.

A computer mouse is a hand-held pointing device that detects two-dimensional motion relative to a surface. This motion is typically translated into the motion of a pointer on a display, which allows a smooth control of the graphical user interface of a computer. The mechanical mouse was first introduced and used along with a computer in the 1968.  Since then, it has improved technologically to suit according to the needs of the user. Some of the basic uses of a mouse are scrolling, selecting, and opening or executing a file or a program. The different types of mouse that are available in the market now are wired mouse, wireless mouse, ergonomic mouse, and gaming mouse. Wireless mouse is further divided by the medium that it uses for communication. Gaming mouse are designed and used specifically for gaming as it has extra buttons for changing its sensitivity. Mouse buttons are microswitches which can be pressed to select or interact with a graphical user interface, producing a distinctive clicking sound. Since around the late 1990s, the three-button scroll mouse has become the standard. The primary mouse button sits located on the left-hand side of the mouse, for the benefit of right-handed users, left-handed users can usually reverse this configuration via software.

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Market Trends, Drivers, Restraints, and Opportunities:

 

Rise in demand for wireless mouse is due to its ease of accessibility and the flexibility. They offer faster response than wired mouse. They use is increasing in businesses as they provide efficient utility during presentations and client meetings.

Increase in popularity of video games owing to easy access to high-speed internet and compatible hardware is also expected to have a positive impact on the product demand. The growth of the gaming industry and increase in gaming tournaments are driving the demand for technologically advanced mice that are suited for various needs.

Growth in the use of touchscreen devices such as smartphones is creating challenges in the computing mouse market. This is due to the fact that almost all the basic functions of a computer or a laptop has been replicated by the smartphones and tablets. Smartphones have the added advantage of being mobile and providing calling and texting facilities.

Increase in the demand for ergonomic mouse is creating opportunities in the market. Ergonomic mouse is designed to reduce the discomfort that is caused to users experience while using the regular mouse. These can lead to some serious health conditions such as arthritis and carpal tunnel syndrome. Ergonomic mouse helps users to work comfortably throughout the day.

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Competitive Landscape:

The global market is highly competitive in nature and is identified by several strategic initiative, such as expansions, mergers & acquisitions, and product and technological launches, are undertaken by key manufacturers. These companies include Logitech International S.A.; Razer Inc.; Microsoft Corp.; Hewlett-Packard Development Company L.P.; Apple Inc.; Dell Technologies Inc.; Anker Innovations Ltd.; Lenovo Group Ltd.; Samsung Group; and SteelSeries. Logitech and Razer, in particular, are expected to lead the global market as they have a strong foothold offline and online. The gaming industry has grown and it has become one of the prominent industries in the world. This has increased the demand for gaming mice. Razer is a leading company in the gaming mouse industry. They design and develop their mice to suit the needs of gamers.

Segments Covered in This Report:

 

By Product Types:           

  • Wired
  • Wireless

 

By Distribution Channels:

  • Offline
  • Online

 

By Regions:

  • Asia Pacific
  • Europe
  • North America
  • Middle East & Africa
  • Latin America

 

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Table of Content:

 

Executive Summary

  • Market Overview

 

Market Landscape

  • Market ecosystem
  • Value chain analysis

 

Market Sizing

  • Market definition
  • Market segment analysis
  • Market size 2019
  • Market outlook: Forecast for 2019 – 2024

 

Five Forces Analysis

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

 

Continued…..

 

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