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Chic, built-in cooktop speeds meal preparation time

Chic, built-in cookt

iCrowdNewswire   Jan 11, 2021  10:00 AM ET

HOUSTON (January 11, 2021) — Cooking the perfect meal has never been faster and easier with a new, energy-efficient hi-tech built-in induction cooktop from Equator Advanced Appliances.

The easy-to-use touch controls give an attractive appearance to the cooktop. The home chef has the option for the 30-inch model with four burners or the 36-inch option with five burners.  All burners are individually controlled and easily accessible. The smooth ceramic glass surface makes it easy to clean and is designed so spills will not damage the control panel. An error code guide is included for problem diagnosis.

“This elegant cooktop will instantly add to the luxury of any kitchen,” said Atul Vir, CEO of Equator. “The controls were inspired by the newest model European sports cars.”

The cooktop is compatible with cookware that has a magnetic base including enamel-coated steel or cast iron. The cooktop heats only the pots and pans — not the surrounding area — and turns off automatically after 10 seconds if there is no cookware on the burner. The chef also has the option to set timers from one to 99 minutes.

“Induction cooking is the safest cooking technology available. It allows speed with precise, instant temperature controls,” said Vir. “On this cooktop, you can get six cups of water boiling in only two minutes.”

Induction cooktops are more efficient than gas or electric coils.  When users select the power share option, some of the heating capability is taken from the adjacent zone — making that burner even more powerful. There is also a power boost function, which is used to cook at maximum power for a short period of time.

“These powerful cooktops offer ease and safety for our customers,” said Vir. “While electric is considered clean energy with no noxious emissions, induction demonstrates our commitment to improving the quality of life of our customers.”

The MSRP of the BIC 304 is $899 and BIC 365 is $999. It can be ordered today from Amazon, Home Depot, Lowe’s, Goedeker and Wayfair among others. The cooktops can be paired with a matching range hood to create the perfect aesthetic for any kitchen upgrade.

Equator Advanced Appliances was founded in 1991. Its product line includes laundry machines, dishwashers, refrigerators, wine coolers and other essential home appliances.  Equator’s groundbreaking eco-friendly products have been featured in media including Popular Mechanics, the Wall Street Journal and Oprah. Now in its 30th year, Equator remains committed to creating ingenious products that solve real problems in its customers’ lives.


Media Contact:

Nick Mathews,


Keywords:    Induction Cooktop, Built-in Cooktop, Energy Efficient Cooking, Safe Cooking, Powerful Induction Cooktop, Cooktop

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