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Announcing the International Foodicons Challenge: The Lexicon, Adobe, The Noun Project and AIGA launch a global, crowdsourced initiative to develop the universal visual language for our food system

announcing the international foodicons challenge the lexicon adobe the noun project and aiga launch a global crowdsourced initiative to develop the universal visual language for our food system

Announcing the Inter

iCrowdNewswire   Dec 3, 2020  12:00 PM ET

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Petaluma, CA?—The Lexicon?, a North America-based NGO for evidence-based storytelling, announces a global challenge that invites designers to develop a shared, open-source, and royalty-free iconographic language of food to be unveiled at the 2021 UN? Food Systems Summit.

The purpose of this project is to help create wider understanding among all of the people who participate in various food systems around the world, from those who grow, prepare, and sell food to those who eat it.” ?explained Nathan Shedroff, the director of the project.?Visual languages can help people communicate more universally, across borders, languages, and backgrounds.

THE INTERNATIONAL FOODICONS CHALLENGE is co-sponsored by The Lexicon, Adobe, The Noun Projects, and AIGA; and supports the upcoming UN Food Systems Summit. The project intends to provide consumers with greater food literacy while making the food system more transparent. In addition, Foodicons will provide food system professionals with an effective way to communicate with colleagues, organizations, and the public. “When consumers have a deeper understanding of the food they eat, they can better support a food system aligned with their values,” notes? The Lexicon’s Douglas Gayeton.

Adobe is hosting a series of five monthly challenges for designers worldwide, with a specific focus on agrobiodiversity, climate change, food waste, plants and proteins, food equity, and regenerative agriculture.

Using a style guide specifically developed by Adobe for the challenge, designers will be invited to submit icon designs for hundreds of terms selected by the Foodicon’s international committee of food experts. The icons will depict everything from basic elements like water, rice, and gluten, to more complex concepts like no-till farming, plant-forward diets, and appropriate technology.

“Our mission at Adobe is to change the world through digital experiences, which is why we’re excited to be part of the Foodicons Challenge,” ?said Jamie Myrold, VP of Design, Adobe.?“Given the increased importance of visual language to help people around the world communicate with each other, this initiative is a great way for designers to work together to solve a program within the food industry,” said  Mr. Myrold.

“AIGA is honored to partner in the largest collaborative design project in history and continue a legacy of using design to create impactful change,” said? Bennie F. Johnson,

AIGA’s Executive Director?. “Accessible, open-sourced design can aid in translating the complexities of food systems into a universally-understood concept — truly an investment in food literacy equity as we seek to solve global problems together from a shared understanding.”

Sign-up to receive updates about the challenge:

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The challenge will develop a cooperatively-built visual language for over 500 core concepts to explain our food system. Final selections will be publicly released at the UN Food Systems Summit in 2021, then posted permanently on The Noun Project as a free resource for all to use.

About the challenge: Details and Opportunities:

  • Designers can apply at https://ourfood?.world/foodicons/join/
  • 20 designers, chosen among those in each challenge, will receive 1-year Adobe Creative Cloud licenses.
  • All designers whose icons are chosen for the final foodicons set will receive a “badge” they can attach to their portfolios, LinkedIn profiles, etc.

About The Lexicon

The Lexicon? is a North America-based NGO that uses evidence-based storytelling, strategy and mobilization to build movements tackling our food system’s greatest challenges. By illuminating the meaning behind powerful ideas, we spur people to pay closer attention to how they eat, what they buy, and where their responsibility begins for creating a healthier, safer food system.

About AIGA

AIGA,? the professional association for design, advances design as a professional craft, strategic advantage, and vital cultural force. As the largest community of design advocates, AIGA brings together practitioners, enthusiasts, and patrons to amplify the voice of design and creates the vision for a collective future. AIGA defines global standards and ethical practices, guides design education, inspires designers and the public, enhances professional development, and makes powerful tools and resources accessible to all.

About Noun Project

Noun Project? is building a global visual language that unites us — a language that allows quick and easy communication no matter who you are or where you are.

About the UN Food Systems Summit

In Fall 2021, the UN Secretary-General will? convene a? Food? Systems Summit? to launch bold actions to change the way the world produces and consumes food. The? Summit aims to provide a platform for ambitious new actions, innovative solutions and plans to transform food systems and leverage these shifts to deliver progress across all of the SDGs.

Contact Information:

Katelyn Mann
[email protected]


Keywords:    Adobe ,Iconography , Food systems , Regenerative , Visual language , Food System Summit , United Nations , United Nations Food Systems Summit , Future of Food , Upcycling , Food Waste , Local Food , Sustainability, Traceability , Healthy Soil , Farmer