You've built your business -- and your business website -- for all the world to see, and now, you're ready to take on the world. The problem?
The world can't find you.
No, your business isn't invisible. But without a solid marketing strategy, it might as well be.
Research shows that 70% of businesses
have established digital transformation strategies or are trying to create them. So, if you're not in this number, you're falling behind the competition.
Fortunately, with the help of a digital marketing agency, you can increase your digital footprint and thus draw more potential customers to your website. Here's a rundown on five tips for hiring the right digital marketing agency in 2021.
Let's get started!
1.The Right Digital Marketing Agency Will
Allow You to Easily Access Your Data
When you work with a digital marketing agency, the results they generate for you are completely yours. After all, you're the one who owns the business, so you're the one who owns the data.
For this reason, the right agency will easily provide you with the data and answers you need when you ask for them. You shouldn't have to demand, ask, or wait for access to parts of your project as though they are top secret.
So, before you hire an agency, ask them if they have any problems with granting you access to information pertaining to your business. If they place stipulations on this, look for another agency to do business with.
2. Consider Pricing
Pricing is one of the most important factors to consider when choosing a digital marketing agency, as it impacts your bottom line. So, ask for a potential marketing agency's pricing details upfront.
No, you should not make your decision solely based on the pricing. However, you also don't want to go with a company you can't afford to work with long term.
So, look at your monthly budget and determine how much you can afford to pay for digital marketing services. Is it $5,000 a month? Or, is it $50,000 a month?
Note that many marketing agencies offer package deals featuring various services designed to improve your company's brand, so be sure to ask about their deals. Also, keep in mind that what you pay for is what you'll get, so be realistic about the types of results your budget will yield.
Once you have your target price point, look for companies that will gladly work within your budget. And make sure that the contract you sign with the company reflects this.
3. Factor in Size
During your search for a digital marketing agency, you may be tempted to choose a large agency versus a smaller one. However, both types of agencies offer unique benefits.
The benefit of a large firm is that it has many resources. In addition, it will be available for a huge project requiring significant manpower.
On the flip side, the benefit of a small firm is that they are usually extremely tentative to the needs of a client, no matter how major or minor these needs may be. As a result, you can expect faster responses from the firm. In addition, their approach when working with you will likely be more hands on than it would be with a bigger firm.
Either way, it's critical that you choose a firm that can immediately react to market changes.
So, ask your potential digital marketing agencies how they feel about making adaptations to stay on top of marketplace trends. Also, find out if they're willing to research what will work for your situation, rather than simply deferring to strategies they've used for other clients.
4. Understand Your Strategy
An important part of hiring the right digital marketing agency is making sure that both you and the agency are on the same page.
Reputable digital marketing experts, like those at Decibel.com
, can utilize a variety of tools to perfect your business website's digital experience. You need to work with these experts to determine what results you're looking for and which tools will help you to achieve them.
Also, find out how involved you will be in the marketing process. What will your responsibilities be, and what will theirs be?
Likewise, find out what the digital marketing agency's schedule and availability is, and if this will work with yours.
If you both have the same vision and expectations for your project, you'll increase your chances of getting the digital results you want long term.
5. Ask About Trying Before Buying
Clients sometimes get stuck with marketing agencies because they've made commitments to the agencies' services before ever trying these services to make sure that they work.
So, ask your potential digital marketing agencies if testing the waters is possible before you commit to them. The testing phase will tell you two things: if their strategy works and if they are a good fit for you relationship wise.
When you're confident that a given agency will be easy to work with and help you to achieve your marketing goals, you can discuss your long-term objectives with this agency.
How We Can Help
In addition to showing you how to select the right digital marketing agency for your business, we offer a variety of other tips for excelling in today's competitive business world.
For example, through our site, you can learn about the latest trends regarding search engine optimization for websites. You can also find out why entrepreneurs should create logos for their brands.
Take a peek at our site
to learn more about how to grow your customer base and keep your bottom line strong for years to come.